From the Organizing Committee Chair

Dear Colleagues,

On behalf of the Conference Organizing Committee, we cordially invite you to the 2025 Global Marketing Conference (GMC) at Hong Kong, which will be held July 24-27, 2025. 2025 GMC at Hong Kong is a truly global conference since following organizations joined as co-hosts: American Marketing Association, European Marketing Academy, Australian & New Zealand Marketing Academy, Japan Society of Marketing and Distribution, Korean Scholars of Marketing Science and The Hong Kong Polytechnic University. Hong Kong is one of the most globalized cities in Asia where you will find excitements and new friends.

The 2025 GMC at Hong Kong will focus on “Marketing & Management Transformation in the Age of Digital Challenges” and provide strong contents covering marketing and management related subjects. A world-renowned, multidisciplinary scholars and business practitioners will gather to present concepts and their analyses about marketing. Special joint symposiums and sessions will cover hot and trendy issues of marketing and management.

Following sponsoring journals joined this conference to publish their special issues with best papers presented in the 2025 GMC at Hong Kong: International Journal of Advertising, Psychology & Marketing, Industrial Marketing Management, Asia Pacific Journal of Marketing and Logistics, International Marketing Review, Journal of Global Fashion Marketing, Journal of Global Scholars of Marketing Science, and Journal of Global Sport Management.

The 2025 GMC at Hong Kong will provide opportunities for discussions and meeting space for various subjects. We welcome your paper submission and active participation in the presentations.

This conference will provide you with numerous opportunities to interact with the latest cutting- edge theories and practices. In addition to the conference program, we will provide social and entertaining programs that include Welcoming Reception, Conference Dinner, Conference Lunch, and a variety of entertainment programs including industrial tours. Through various social programs in our conference, the conference participants will have chances to experience the jet-set pace of economic growth and hospitality that Seoul offers.

The organizing committee will endeavor to satisfy our conference participants of 2025 GMC at Hong Kong based upon our successful conference management for last GMC’s in Shanghai (2008), Tokyo (2010), Seoul (2012), Singapore (2014), Hong Kong (2016), Tokyo (2018), and Seoul (2020 in virtual and 2023)

We sincerely look forward to your participation and valuable contribution at this meaningful gathering in Hong Kong.

With our warmest regards,

Eunju Ko, Ph.D

Organizing Committee Chair of 2025 Global Marketing Conference at Hong Kong

President of Global Alliance of Marketing & Management Associations

Professor of Fashion Marketing, Yonsei University