2025 Global Marketing Conference at Hong Kong

Prof. Roland T. Rust, VP of Publications, American Marketing Association & Professor, Department of Marketing, Robert H. Smith School of Business, 3451 Van Munching Hall, University of Maryland, College Park, MD 20742-1815, USA, rrust@rhsmith.umd.edu, Tel: +1-301-405-4300, Fax: +1-301-405-0146.

Prof. Renana Peres, VP Global Relations, European Marketing Academy & Chair of the Marketing Department, The Hebrew University School of Business, Hebrew University of Jerusalem, Mount Scopus, Jerusalem 91905, Israel, renana.peres@mail.huji.ac.il, Tel: +972-2-5883073.

Dr. Linda Robinson, President, Australian & New Zealand Marketing Academy & Head of Marketing, College of Business and Law, RMIT University, GPO Box 2476, Melbourne VIC 3001 Australia, linda.robinson2@rmit.edu.au, Tel: +61 3 99255863

Prof. Chieko Minami, President. Japan Society of Marketing and Distribution, Sugiyama Jogakuen University and Professor Emeritus of Kobe University, cminami@kobe-u.ac.jp.

Prof. Tony Garrett, President, Korean Scholars of Marketing Science & Professor, Korea University Business School, #616 LG-POSCO Building, Anam-Dong, Seongbuk-Gu, Seoul 136-701, Republic of Korea, tgarrett@korea.ac.kr, Tel: +82-2-3290-2833.

Prof. Erin Cho, Dean and Limin Endowed Professor in Integrated Strategy and Leadership in Fashion, School of Fashion and Textiles, The Hong Kong Polytechnic University, erin.cho@polyu.edu.hk, Tel. +852-2766-6488.

CONFERENCE OBJECTIVES

Improvement of theory and practice continues to be a vital aspect of global marketing and management that affects consumers and businesses around the world. The theme of this year’s conference is, “Marketing & Management Transformation in the Age of Digital Challenges”. This theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing and management transformation happening globally in the challenging digital world including rapid advancement of new technologies, different cultures and cross-cultural business appliocations, as they affect both domestic and multinational marketing strategies. The 2025 Global Marketing Conference at Hong Kong offers outstanding opportunities for business leaders and academics to share their insights and learn from the research finding and experiences of others. The program chairs welcome participants from all cultures and parts of the world. We look forward to a stimulating and interactive conference. Proceedings of this conference will have an ISSN number (1976-8699).

Please contact proper symposium chairs or track chairs listed below to submit a paper or special session proposal or to participate this conference.

1. KEYNOTE SPEECH

Keynote Speaker: Roland T. Rust: Distinguished University Professor, David Bruce Smith Chair in Marketing, Executive Director, Center for Excellence in Service, University of Maryland, Co-author of ‘The Feeling Economy: How Artificial Intelligence is Creating the Era of Empathy’ (2021), & VP of Publications, American Marketing Association.

2. JOINT SYMPOSIA

2025 EMAC-GAMMA JOINT SYMPOSIUM

The European Marketing Academy (EMAC) and Global Alliance of Marketing & Management Associations

(GAMMA) will jointly hold the 2025 EMAC-GAMMA Joint Symposium on ‘Artificial Intelligence in Marketing’ in the 2025 GMC at Hong Kong. Please submit your paper to the Symposium Chair: Prof. Renana Peres, VP Global Relations, European Marketing Academy & Chair of the Marketing Department, The Hebrew University School of Business, Hebrew University of Jerusalem, Mount Scopus, Jerusalem 91905, Israel, renana.peres@mail.huji.ac.il, Tel: +972-2-5883073.

2025 ANZMAC-GAMMA JOINT SYMPOSIUM

The Australian & New Zealand Marketing Academy (ANZMAC) and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2025 ANZMAC-GAMMA Joint Symposium on ‘Reimagining Marketing’ in the 2025 GMC at Hong Kong. Please submit your paper to the Symposium Co-Chairs: Prof. Ian Phau, School of Marketing, Curtin Business School, GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au, Tel: +61-8-9266-4014, Fax: +61-8-9266-3937. Prof. Tony Garrett, Korea University Business School, #616 LG-POSCO Building, Anam-Dong, Seongbuk-Gu, Seoul 136-701, Republic of Korea, tgarrett@korea.ac.kr, Tel: +82-2-3290-2833.

2025 JSMD-GAMMA JOINT SYMPOSIUM

Japan Society of Marketing & Distribution (JSMD) and Global Alliance of Marketing & Management Associations will jointly hold ‘the 2025 JSMD-GAMMA Joint Symposium.’ The accepted and presented papers will be considered to be published in International Journal of Marketing and Distribution, a JSMD journal. Please submit your paper to the Symposium Co-Chairs: Prof. Yoritoshi Hara, Meiji University, hara@meiji.ac.jp. Prof. Kazutaka Komiya, University of Hyogo, komiya@em.u-hyogo.ac.jp.

2025 GMA-GAMMA JOINT SYMPOSIUM

Greek Marketing Academy (GMA) and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2025 GMA-GAMMA Joint Symposium on ‘Beyond digital transformation: Engaging and empowering People, integrating Processes and Platforms’ in 2025 GMC at Hong Kong. Please submit your paper to the Symposium Chair: Prof. Anna K. Zarkada, Department of Communication and Marketing, Cyprus University of Technology, 30 Archbishop Kyprianou Str, 3036 Limassol, Cyprus, anna.zarkada@cut.ac.cy, Tel: +357 25002046, Fax: +357 25002750.

2025 AEMARK-GAMMA JOINT SYMPOSIUM

AEMARK (Spain) and Global Alliance of Marketing & Management Associations will jointly hold ‘the 2025 AEMARK-GAMMA Joint Symposium’ in ‘the 2025 GMC at Hong Kong’. Please submit your paper to Symposium Chair: Prof. Carlos Flavian, University of Zaragoza, Spain, aemark.gmc@gmail.com, Tel: +34-976-762-719.

2025 SIM-GAMMA JOINT SYMPOSIUM

Italian Marketing Society and Global Alliance of Marketing & Management Associations will jointly hold “the 2025 SIM-GAMMA Joint Symposium at Hong Kong” on “Lifestyles, Tastes and Marketing. Does the Culture really Matter?” in the 2025 GMC at Hong Kong. Selected papers from the submissions to ‘2025 SIM-GAMMA Joint Symposium’ will be considered for possible publication in the Italian Journal of Marketing. Please submit your paper to Symposium Co-Chairs: Raffaele Donvito, University of Florence, raffaele.donvito@unifi.it, Francesca Checchinato, Ca’ Foscari University of Venice, checchin@unive.it, and Juran Kim, Jeonju University, jrkim@jj.ac.kr.

2025 ISCTE-GAMMA JOINT SYMPOSIUM

ISCTE-IUL-Lisbon University Institute and Business Research Unit (BRU) will jointly hold the 2025 ISCTE-IUL-Lisbon University Institute and Business Research Unit (BRU)-GAMMA Joint Symposium’ in the 2025 GMC at Hong Kong. Please submit your paper to the Symposium Co-Chairs: Prof. Sandra Loureiro, Iscte-Instituto Universitário de Lisboa and Business Research Unit, sandramloureiro@netcabo.pt.

2025 SFT of THE HONG KONG POLYTECHNIC UNIVERSITY and GAMMA JOINT SYMPOSIUM

SFT of The Hong Kong Polytechnic University and GAMMA will jointly hold the 2025 SFT of The Hong Kong Polytechnic University and GAMMA Joint Symposium in the 2025 GMC at Hong Kong. Please submit your paper to this Joint Symposium Chair: Prof. Erin Cho, Dean and Limin Endowed Professor in Integrated Strategy and Leadership in Fashion, School of Fashion and Textiles, The Hong Kong Polytechnic University, 11 Yuk Choi Road, Hung Hom, Hong Kong, erin.cho@polyu.edu.hk.

2025 NZAI-GAMMA JOINT SYMPOSIUM

New Zealand Asia Institute of the University of Auckland and Global Alliance of Marketing & Management Associations will jointly hold "the 2025 NZAI-GAMMA Joint Symposium" on "Advances in Asian Consumer Research" in the 2025 GMC at Hong Kong. Please submit your paper to the Symposium Co-chairs: Yuri Seo, The University of Auckland Business School, University of Auckland, 12 Grafton Rd, Auckland, New Zealand, y.seo@auckland.ac.nz. Xing-Yu (Marcos) Chu, The School of Business, Nanjing University, 18 Jinyin St, Nanjing, China 210093, marcoschu@nju.edu.cn.

2025 RITSUMEIKAN UNIVERSITY-GAMMA JOINT SYMPOSIUM

Ritsumeikan University and Global Alliance of Marketing & Management Associations will jointly hold “the 2025 RITSUMEIKAN UNIVERSITY-GAMMA Joint Symposium” on “Marketing and Sustainability”. Please submit your paper to Symposium Co-chairs: Prof. Changju Kim, Ritsumeikan University, Japan, cjkim777@fc.ritsumei.ac.jp. Assoc. Prof. Miao Miao, Ritsumeikan University, Japan, miao@fc.ritsumei.ac.jp. Assoc. Prof. I Go, Ritsumeikan University, Japan, igowuyi@fc.ritsumei.ac.jp. Assoc. Prof. Shoji Tanaka, Setsunan University, Japan, tanakashojimail@gmail.com.

2025 ISCTE-IUL-Lisbon University Institute and Business Research Unit(BRU)-GAMMA Joint Symposium

Consumer-brand-AI,VR, & AR relationships: Please submit your paper to the Symposium Co-Chairs: Prof. Sandra Loureiro, Iscte-Instituto Universitário de Lisboa and Business Research Unit, sandramloureiro@netcabo.pt. Ricardo Godinho Bilro, Iscte-Instituto Universitário de Lisboa and Business Research Unit, Avenida das Forças Armadas. 1649-026 Lisbon, Portugal Tel: -21 790 30 07. Fax: +21 790 37 10, ricardo.bilro@iscte-iul.pt.

2025 Safety Management Symposium: Roles of AI in Children’s Safety Management

Center for Sustainability & Wellbeing, Yonsei University will hold the 2024 Safety Management Symposium: Roles of AI in Children’s Safety Management in the 2025 GMC at Hong Kong. Please submit your paper to the Symposium Chair: Prof. Eunju Ko (GAMMA President), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109.

3. SPONSORING JOURNALS

- Special Issues, Special Sections, & Special Tracks for Award or Regular Issues

JOURNAL OF INTERNATIONAL MARKETING

Journal of International Marketing (SSCI) will publish a special issue on ‘Global Luxury Branding’ with the best papers presented at the following track in the 2025 GMC at Hong Kong called ‘Global Luxury Branding’. Guest Editors: Prof. Eunju Ko (Yonsei University). ejko@yonsei.ac.kr, Prof. Ian Phau (Curtin University). Ian.Phau@cbs.curtin.edu.au, & Prof. Ayşegül Özsomer (Koç University). AOZSOMER@ku.edu.tr.

INTERNATIONAL JOURNAL OF ADVERTISING

International Journal of Advertising (SSCI) will publish a special issue on ‘New Insights in Digital and AI Advertising’ with the best papers presented at the following track in the 2025 GMC at Hong Kong called ‘New Insights in Digital and AI Advertising’. Guest Editors: Prof. Juran Kim, Department of Business Administration, College of Business, Jeonju University, Cheonjamro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr. Prof. Kacy Kim, Bryant University, kkim2@bryant.edu.

PSYCHOLOGY & MARKETING

1. Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges:

Psychology & Marketing (SSCI) will select the best papers presented in the track called ‘Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges’ in the 2025 GMC at Hong Kong for the P&M Award. These P&M Award winning papers will be invited for possible publication in Psychology & Marketing. Track Chairs: Prof. Erin Cho, Dean and Limin Endowed Professor in Integrated Strategy and Leadership in Fashion, School of Fashion and Textiles, The Hong Kong Polytechnic University, erin.cho@polyu.edu.hk, Tel. +852-2766-6488. Prof. Kyung Hoon Kim, Past Provost & VP in Academic Affairs & Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, gammaksms@gmail.com, Tel: +82-55-213-3346, Fax: +82-55-263-9096.

2. Best Paper Award sponsored by Psychology & Marketing for the track Scarcity in Services:

The best paper in the ‘Scarcity in Services’ track at the ‘2025 Global Marketing Conference in Hong Kong’ will be invited to submit a full paper to Psychology & Marketing (SSCI)’. Track Chairs: Dr. A. R. Shaheen Hosany, Institute of Management Studies, Goldsmiths, University of London, UK, s.hosany@gold.ac.uk. Prof. Sameer Hosany, School of Business and Management, Department of Marketing, Royal Holloway, University of London, UK, sameer.hosany@rhul.ac.uk.

INTERNATIONAL MARKETING REVIEW

Papers presented at a track called ‘International Consumer Perspectives in Digital Technologies’ track of the 2025 GMC at Hong Kong will have opportunities in getting feedback from the guest editors of the special issue of the International Marketing Review on ‘International Consumer Perspectives in Digital Technologies.’ Track Chairs: Prof. Nina Michaelidou, Loughborough University, N.Michaelidou@lboro.ac.uk. Prof. Nikoletta Theofania Siamagka, Aristotle University of Thessaloniki, nsiamagka@econ.auth.gr.

JOURNAL OF ADVERTISING RESEARCH

The Journal of Advertising Research (SSCI) invites submissions for a special issue on ‘The Future of Fashion and Luxury Advertising’ in connection with the 2025 Global Marketing Conference at Hong Kong. This special issue aims to gather cutting-edge research examining the dynamic changes in advertising practices within the fashion and luxury sectors. Extended abstract or full paper should be submitted to ‘The Future of Fashion and Luxury Advertising’ track for the 2025 GMC. Track Chairs: Prof. Eunju Ko (Yonsei University). ejko@yonsei.ac.kr & Prof. Tyler Milfeld (Villanova University). tyler.milfeld@villanova.edu.

TOURISM REVIEW

Tourism Review (SSCI, Q1) will publish a special issue on "Transformational Digital Tourism Marketing”, with selected papers presented in the track titled "Transformational Digital Tourism Marketing” at the 2025 Global Marketing Conference in Hong Kong. Track Chairs: Prof. Dimitrios Buhalis (Bournemouth University), dbuhalis@bournemouth.ac.uk, Prof. Yong-Ki Lee (Sejong University), yongki2@sejong.edu, & Dr. Michael S. Lin (The Hong Kong Polytechnic University), michael.lin@poly

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

The Asia Pacific Journal of Marketing and Logistics will publish a special section on "The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience", with selected papers presented in the track titled "The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience" at the 2025 Global Marketing Conference in Hong Kong. Guest Editors: Prof. Kyung Hoon Kim, Changwon National University, 9 Sarimdong, Changwon, Gyeongnam, Republic of Korea, gammaksms@gmail.com, Tel: +82-55-213-3346. Prof. Cham Tat Huei, UCSI Graduate Business School, UCSI University, Jalan Puncak Menara Gading, Taman Connaught, 56000 Cheras, Kuala Lumpur, chamth@ucsiuniversity.edu.my, Tel: +603-91018880. Prof. Joonheui Bae, School of Fashion and Textiles, The Hong Kong Polytechnic University, ST731, Hung Hom, Kowloon, Hong Kong, joonheui.bae@polyu.edu.hk, Tel: +852-2766-6429.

INDUSTRIAL MARKETING MANAGEMENT

Selected papers from the submissions to ‘Global Perspectives in Business-to-Business Marketing’ track of ‘2025 Global Marketing Conference at Hong Kong’ will be considered for possible publication in a regular issue of Industrial Marketing Management (SSCI). Track Chair: Prof. C. Anthony Di Benedetto, Editor of Industrial Marketing Management and Senior Washburn Research Fellow, Fox School of Business, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, Philadelphia, PA 19122 USA, anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147, Fax: +1-215-204-6237.

TOURISM MANAGEMENT

Selected papers from submissions to the ‘Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights’ track of the 2025 Global Marketing Conference will be recommended for possible publication by Tourism Management (SSCI). Track Chairs: Dr. Xingyu Huang, University of London, xingyu.huang@rhul.ac.uk. Dr. Hyunsu Kim, California State University, Fullerton, hyunsukim@fullerton.edu. Prof. Kevin Kam Fung So, Purdue University, kevinso@purdue.edu. Prof. Xiang (Robert) Li, CUHK Business School, The Chinese University of Hong Kong, robertli@cuhk.edu.hk.

JOURNAL OF INTERACTIVE ADVERTISING

The Journal of Interactive Advertising (JIA) is seeking submissions for its Special Article Collections Section on “The Changing Landscape of Influencer Advertising,” which will also be the paper track title at the 2025 Global Marketing Conference (GMC) at Hong Kong. Papers presented at this JIA track of the conference will be considered for publication in the Special Section in the JIA. Guest Editors: Prof. Jhih-Syuan (Elaine) Lin, National Chengchi University, Taiwan, jslin@nccu.edu.tw. Prof. Chen Lou, Nanyang Technological University, Singapore, chenlou@ntu.edu.sg.

INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT

Selected papers from submissions to the ‘Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights’ track of the 2025 Global Marketing Conference will be recommended for possible publication by International Journal of Contemporary Hospitality Management (SSCI). Track Chairs: Dr. Xingyu Huang, University of London, xingyu.huang@rhul.ac.uk. Dr. Hyunsu Kim, California State University, Fullerton, hyunsukim@fullerton.edu. Prof. Kevin Kam Fung So, Purdue University, kevinso@purdue.edu. Prof. Xiang (Robert) Li, CUHK Business School, The Chinese University of Hong Kong, robertli@cuhk.edu.hk.

JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE

Journal of Global Scholars of Marketing Science (ESCI, SCOPUS, & ABDC) will publish a special issue on ‘Digital Marketing Research and Customer Experience’ with best papers presented at the following track called ‘Digital Marketing Research and Customer Experience’ in the 2025 GMC at Hong Kong. Guest Editors: Prof. Neo (Huanzhang) Wong, Department of Marketing, School of Business, Jiangnan University, Jiangnan University, 1800 Lihu Avenue, Wuxi, Jiangsu Province, China, gammaneowong@gmail.com. Prof. Miyea Kim, Dept. of Business Adminsitration, Business School, Changwon National University, 20 Changwondaehak-ro Uichang-gu Changwon-si, Gyeongsangnam-do 51140 Republic of Korea, yeakim@changwon.ac.kr, Tel: +82-(0)55-213-3338.

JOURNAL OF GLOBAL FASHION MARKETING

Journal of Global Fashion Marketing (ESCI, SCOPUS, & ABDC) will publish a special issue on ‘Fashion Marketing & Management in the Age of Digital Challenges’ with best papers presented at the following track called ‘Fashion Marketing & Management in the Age of Digital Challenges’ in the 2025 GMC at Hong Kong. Guest Editor: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109.

JOURNAL OF GLOBAL SPORT MANAGEMENT

Journal of Global Sport Management (ESCI, SCOPUS, & ABDC) will publish a special issue on ‘Technological Innovations in Sports: Exploring the impact of Digital Technology on Consumer Behaviors and the Evolution of Sports Consumption Patterns’ with best papers presented at the following track called ‘Technological Innovations in Sports: Exploring the impact of Digital Technology on Consumer Behaviors and the Evolution of Sports Consumption Patterns’ in the 2025 GMC at Hong Kong. Guest Editors: Prof. Seungmo Kim, Department of Sport, Physical Education and Health, Hong Kong Baptist University, AAB932, Baptist University Road Campus, Kowloon Tong, Hong Kong, China kimsm@hkbu.edu.hk, Tel: +852-3411-7833 Fax: +852-3411-5757. Prof. Kihan Kim, Department of Physical Education, Seoul, Seoul National University, 1 Gwanak-gu Gwanak-ro, Seoul, Republic of Korea, kihan@snu.ac.kr, Tel: +82-2-880-7792, Fax: +82-2-872-2867. Prof. Seungae Suzy Lee, Division of Sport Industry and Science, Hanyang University, #316, Olympic Stadium, 222 Wangsimni-Ro, Seongdong-Gu, Seoul, Republic of Korea, seungaelee@hanyang.ac.kr, Tel: +82-2-2220-2701. Prof. Young Suk Oh, Department of Management and Strategy, Hong Kong, Hong Kong Metropolitan University, 30 Good Shepherd St, Ho Man Tin, Hong Kong, ysoh@hkmu.edu.hk, Tel: +852-2768-6995, Fax: +852-2391-9095.

JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING

Journal of Current issues and Research in Advertising (ESCI, SCOPUS & ABDC) will publish a special issue on ‘AI-Enabled Brand Touchpoints’ with best papers presented at the following track called ‘AI-Enabled Brand Touchpoints’ in the 2025 GMC at Hong Kong. Guest Editors: Prof. Hyejin Bang, Department of Business Administration, College of Business, Kookmin University, 77 Jeongneung-Ro, Seongbuk-Gu, Seoul, 02707 (South Korea), hjbang@kookmin.ac.kr. Prof. Carsten Baumgarth, HWR Berlin – Berlin School of Economics and Law, Badensche Straße 52, 10825 Berlin(Germany), carsten.baumgarth@hwr-berlin.de..

4. AWARDS

GAMMA GLOBAL MARKETER OF THE YEAR AWARD 2025

Eminent marketing practitioner(s) will be recommended for ‘GAMMA Global Marketer of the Year Award 2025’ who made significant contribution to the advancement of marketing practice.

GAMMA GLOBAL SCHOLAR OF THE YEAR AWARD 2025

Scholar(s) who made significant contribution to the body of knowledge in marketing and management will be recommended for ‘GAMMA Global Scholar of the Year Award 2025’.

YOUNGONE BEST CONFERENCE PAPER AWARD 2025

Scholar(s) who made significant contribution to the body of knowledge in fashion marketing will be recommended for ‘Youngone Best Conference Paper Award 2025’.

5. ACADEMIC EXCELLENCE COMMITTEE

Academic Excellence Committee Chair: Prof. Charles R. Taylor (Villanova University), Editor of International Journal of Advertising, John A. Murphy Professor, Dept. of Marketing, Villanova University, Villanova, PA 19085-1678 USA, charles.r.taylor@villanova.edu, Tel: +1-610-519-4386 Fax: +1-610-519-5364. Academic Excellence Committee is in charge of the total quality control over the conference management process.

6. MEET THE EDITORS

Chair: Roland T. Rust (University of Maryland), VP of Publications, American Marketing Association

Journal of Marketing: Jan-Benedict Steenkamp (University of North Carolina at Chapel Hill), Incoming Editor-in-Chief

Journal of Marketing Research: Rebecca W. Hamilton (Georgetown University), Editor-in-Chief

Journal of Consumer Research: Oleg Urminsky (University of Chicago), Editor-in-Chief

International Journal of Research in Marketing: Koen Pauwels (Northeastern University), Editor-in-Chief

Journal of International Marketing: Ayşegül Özsomer (KOÇ University), Editor-in-Chief

Journal of Business Research: Mirella H.P. Kleijnen (Vrije Universiteit Amsterdam), Co-Editor-in-Chief

International Marketing Review: John Cadogan (University of Leicester), Editor-in-Chief

International Journal of Advertising: Charles R. Taylor (Villanova University), Editor-in-Chief

Psychology & Marketing: Giampaolo Viglia (University of Portsmouth), Editor-in-Chief

Journal of Advertising Research: Colin Campbell (University of San Diego), Editor-in-Chief

Industrial Marketing Management: C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief

Tourism Review: Dimitrios Buhalis (Bournemouth University), Editor-in-Chief

Asia Pacific Journal of Marketing & Logistics: Ian Phau (Curtin University), Editor-in-Chief

Journal of Current Issues & Research in Advertising: Sukki Yoon (Bryant University), Editor-in-Chief

Tourism Management: Cathy Hsu (The Hong Kong Polytechnic University), Editor-in-Chief

Journal of the Association for Consumer Research: Andrew Gershoff (The University of Texas at Austin), Editor-in-Chief

Journal of Interactive Advertising: Jooyoung Kim (University of Georgia), Editor-in-Chief

Journal of Global Fashion Marketing: Eunju Ko (Yonsei University), Editor-in-Chief

Journal of Global Scholars of Marketing Science: Kyung Hoon Kim (Changwon National University), Editor-in-Chief

Journal of Global Sport Management: Kihan Kim (Seoul National University), Editor-in-Chief

Spanish Journal of Marketing-ESIC: Carlos Flavian (University of Zaragoza), Editor-in-Chief

Australasian Marketing Journal: Liem Viet Ngo (University of New South Wales), Editor-in-Chief

Journal of Product Innovation Management: Ruby P. Lee (Florida State University), Co-Editor-in-Chief

7. WORKSHOPS

2025 GAMMA NCA & PLS-SEM Workshop: Combined Usage of the Necessary Condition Analysis (NCA) and Partial Least Squares Structural Equation Modeling (PLS-SEM): Instructor: Prof. Dr. Christian M. Ringle, Institute of Management and Decision Sciences (MDS), Hamburg University of Technology (TUHH), c.ringle@tuhh.de, https://www.tuhh.de/mds/team/prof-dr-c-m-ringle.html.

2025 Journal of Business Research Workshop: How to Get Published in JBR: Instructor: Prof. Mirella H.P. Kleijnen, (Co-Editor-in-Chief of Journal of Business Research), Vrije Universiteit Amsterdam, Department of Marketing, School of Business and Economics, De Boelelaan 1105, 1081 HV Amsterdam, The Netherlands, mirella.kleijnen@vu.nl, Tel: +31 20 598 9861.

2025 GAMMA Advanced Research Survey Workshop: This 3-hour workshop is designed to enable PhD students and early career researchers to conduct survey research that meets the quality standards of refereed academic journals. Instructor: Prof. Timo Mandler, TBS Education, France, t.mandler@tbs-education.fr.

2025 Tourism Management Workshop: How to Get Published in Tourism Management - Tips from the Editors: Speakers: Editor-in-Chief Prof. Cathy Hsu, The Hong Kong Polytechnic University, cathy.hsu@polyu.edu.hk and Associate Editor Prof. Xiang (Robert) Li, CUHK Business School, The Chinese University of Hong Kong, robertli@cuhk.edu.hk. 90 min. workshop. This workshop is designed for scholars who aspire to publish their academic work in Tourism Management (IF: 10.9). The editors will mainly share insights on: The scope and positioning of the journal, Manuscript preparation dos and don’ts, Desk review criteria, How to craft an impact statement, & How to address reviewer comments.

8. PROGRAM TRACKS & TRACK CHAIRS

Entrepreneurial Marketing: Prof. Robert E. Morgan, Cardiff Business School, Cardiff University, Colum Drive, Cardiff, CF10 3EU, United Kingdom, morganre@cardiff.ac.uk, Tel: +44-29-20-87-00-01. Dr. Nilay Bıçakcıoğlu-Peynirci, University of Sussex Business School, University of Sussex, 9SL, Jubilee Building, Falmer, Brighton, BN1 9SN, n.bicakcioglu-peynirci@sussex.ac.uk, Tel. +44-12-73-60-67-55.

Global Luxury Branding: Prof. Eunju Ko, Yonsei University. ejko@yonsei.ac.kr. Prof. Ian Phau, Curtin University. Ian.Phau@cbs.curtin.edu.au, & Prof. Ayşegül Özsomer, Koç University. AOZSOMER@ku.edu.tr.

Destination Image and Biases: Prof. Alexander Josiassen, Department of Marketing, Copenhagen Business School, Solbjerg Plads, Copenhagen, Denmark, aj.marktg@cbs.dk, Tel: +45-3123-4526. Xiaojiang Zheng, Copenhagen University, bvr132@alumni.ku.dk.

Global Marketing Strategy and Decision Making: Dr. Magnus Hultman, Goodman School of Business, Brock University, St. Catharines, ON, L2S 3A1 Canada, mhultman@brocku.ca, Tel: +1 905-688-5550. Dr Valeria Penttinen, NIU College of Business, Northern Illinois University, 740 Garden Road, DeKalb, IL 60115, USA, vpenttinen@niu.edu, Tel: +1 630 276 9377. Dr. Christina Papadopoulou, Leeds University Business School, University of Leeds, Leeds, LS2 9JT, United Kingdom, C.Papadopoulou@leeds.ac.uk, Tel: +44 113 343 6321. Dr Vita Kadile, Leeds University Business School, University of Leeds, Leeds, LS2 9JT, UK. V.Kadile@leeds.ac.uk.

The Future of Fashion and Luxury Advertising: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109. Prof. Tyler Milfeld, Villanova University, tyler.milfeld@villanova.edu.

Global Perspectives in Business-to-Business Marketing: Prof. Anthony Di Benedetto, Editor of Industrial Marketing Management and Marketing, Professor of Marketing, Department of Marketing and Supply Chain Management, Fox School of Business, Temple University, Philadelphia, PA, USA, anthony.dibenedetto@temple.edu. Tel: +1-215-204-8147.

Company Innovativeness–New Customer Perspective in a Digital Age: Prof. Dr. Werner Kunz, Dept. of Marketing, University of Massachusetts Boston, 100 Morrissey Boulevard, Boston, Ma, 02125, USA, werner.kunz@umb.edu, Tel. +1 (617) 287-7709, Fax +1 (617) 287-7709.

AI-Driven Personalization: Transforming the Marketing Landscape: Prof. Yung Kyun Choi, Department of Advertising & PR, Dongguk Univ, 26,3 pil-dong, chung gu, seoul 100-715, Korea, choiyung@dgu.edu, TEL: 82-2-2260-3817 FAX: 82-2-2264-3736.

The future of Luxury in A Digital World: Prof. Paurav Shukla, Southampton Business School, University of Southampton, Southampton, United Kingdom, p.v.shukla@soton.ac.uk, Tel: +44 (0)23 8059 8592. Dr. Veronica Rosendo-Rios, ICADE-Faculty of Business Administration and Law, Universidad Pontificia Comillas, C/Alberto Aguilera, 23 - 28015 Madrid, Spain, vrosendo@comillas.edu, Tel. +34 91 542 28 00. , Tel. (+34) 91 444 51 61. Dr. Dina Khalifa, Faculty of business and law, University of Roehampton London. Dina.Khalifa@roehampton.ac.uk.

New Insights in Digital and AI Advertising: Prof. Juran Kim, Department of Business Administration, College of Business, Jeonju University, Cheonjamro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr. Prof. Kacy Kim, Bryant University, kkim2@bryant.edu.

New Paradigms of Luxury Consumption and Sustainable Behavior: Prof. Aniruddha Pangarkar, Department of Marketing, Austin E. Cofrin School of Business, University of Wisconsin-Green Bay, Green Bay, WI 54311, USA, pangarka@uwgb.edu, Tel: +1 920 930 1995.

Stakeholder Management: Prof. Dr. Manfred Schwaiger, LMU Munich School of Management, Ludwig-Maximilians-University Munich, Kaulbachstr. 45, 80539 Munich, Germany, schwaiger@lmu.de, Tel: +49-89-2180-5640, Fax: +49-89-2180-5651.

Customer Experience Management: Prof. Mirella H.P. Kleijnen, Vrije Universiteit Amsterdam, Department of Marketing, School of Business and Economics, De Boelelaan 1105, 1081 HV Amsterdam, The Netherlands, mirella.kleijnen@vu.nl, Tel: +31 20 598 9861. Anne-Madeleine Kranzbühler, Brand University, Germany, Anne.Kranzbuhler@brand-university.de.

Healthcare Services Research: Associate Prof. Crystal Yap, School of Business, Auckland University of Technology, 120 Mayoral Drive, Auckland, New Zealand, crystal.yap@aut.ac.nz, Tel: +64 9 9219999 (ext: 5800). Dr. Yingzi Xu, School of Business, Auckland University of Technology, 120 Mayoral Drive, Auckland, New Zealand, yingzi.xu@aut.ac.nz, Tel: +64 9 9219999 (ext: 5033).

Branding and the Sustainability Transformation: Prof. Christof Backhaus, Institute of Marketing, Technische Universitat Braunschweig, Abt-Jerusalem-Str. 7, 38106 Braunschweig, Germany, christof.backhaus@tu-braunschweig.de, Tel: +49-(0)531-391-3202.

Transformational Digital Tourism Marketing: Prof. Dimitrios Buhalis (Bournemouth University), dbuhalis@bournemouth.ac.uk, Prof. Yong-Ki Lee (Sejong University), yongki2@sejong.edu, & Dr. Michael S. Lin (The Hong Kong Polytechnic University), michael.lin@polyu.edu.hk.

Privacy, Security, and Safety in Marketing and Consumer Behavior: Associate Prof. Stefanie Sohn, Department of Business and Sustainability, University of Southern Denmark, Degnevej 14, Esbjerg, Denmark, sohn@sam.sdu.dk, Tel: +45-65-50-8913.

Communicating Sustainable Luxury in the challenging Digital Environment: Prof. Serena Rovai, Excelia Business School, Department of Marketing, Paris, Tours, Orleans, La Rochelle; France. rovais@excelia-group.com, serenarovai@yahoo.com.

Human-Robot Interaction in Consumer Behavior: Prof. Joonheui Bae, School of Fashion and Textiles, The Hong Kong Polytechnic University, 11 Yuk Choi Road, Hung Hom, Hong Kong, joonheui.bae@polyu.edu.hk. Dr. Mark Lee, MarkHerz Inc. 222, Banpo-daero, Seocho-gu, Seoul, Republic of Korer, smlee@markherzen.com.

Psychology & Marketing Award on Consumer Psychology & Marketing in the Age of Digital Challenges: Prof. Erin Cho, Dean and Limin Endowed Professor in Integrated Strategy and Leadership in Fashion, School of Fashion and Textiles, The Hong Kong Polytechnic University, erin.cho@polyu.edu.hk, Tel. +852-2766-6488. Prof. Kyung Hoon Kim, Past Provost & VP in Academic Affairs & Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, gammaksms@gmail.com, Tel: +82-55-213-3346, Fax: +82-55-263-9096.

Strategic Issues in Retailing and Distribution Channels: Prof. Hidesuke Takata, Faculty of Business and Commerce, Keio University, 2-15-45 Mita, Minato-ku, Tokyo 108-8345, Japan, takata@fbc.keio.ac.jp. Dr. Tetsuo Horiguchi, Faculty of Business Administration, Toyo University, 5-28-20 Hakusan, Bunkyo-ku, Tokyo 112-8606, Japan, horiguchi030@toyo.jp.

International Consumer Perspectives in Digital Technologies: Prof. Nina Michaelidou, Loughborough University, N.Michaelidou@lboro.ac.uk. Prof. Nikoletta Theofania Siamagka, Aristotle University of Thessaloniki, nsiamagka@econ.auth.gr.

Retail Service Transformation & Consumer Behavior in the Age of Digital Challenges: Prof. Erin Cho, Dean of the School of Fashion and Textiles, The Hong Kong Polytechnic University, erin.cho@polyu.edu.hk. Prof. Kyung Hoon Kim, Professor, Changwon National University, gammaksms@gmail.com.

Consumer Decision Influence: Signaling, Framing, and Priming: Assoc. Prof. Dr. Alisara Rungnontarat CHARINSARN, Thammasat Business School, Thammasat University, 2 Prachan Road, Pranakorn, Bangkok 10200, Thailand, alisara@tbs.tu.ac.th, Tel: +668-1836-1154.

The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience: Prof. Kyung Hoon Kim, Changwon National University, 9 Sarimdong, Changwon, Gyeongnam, Republic of Korea, gammaksms@gmail.com, Tel: +82-55-213-3346. Prof. Cham Tat Huei, UCSI Graduate Business School, UCSI University, Jalan Puncak Menara Gading, Taman Connaught, 56000 Cheras, Kuala Lumpur, chamth@ucsiuniversity.edu.my, Tel: +603-91018880. Prof. Joonheui Bae, School of Fashion and Textiles, The Hong Kong Polytechnic University, ST731, Hung Hom, Kowloon, Hong Kong, joonheui.bae@polyu.edu.hk, Tel: +852-2766-6429.

Digital Marketing Research and Customer Experience: Prof. Neo (Huanzhang) Wong, Department of Marketing, School of Business, Jiangnan University, Jiangnan University, 1800 Lihu Avenue, Wuxi, Jiangsu Province, China, gammaneowong@gmail.com. Prof. Miyea Kim, Dept. of Business Adminsitration, Business School, Changwon National University, 20 Changwondaehak-ro Uichang-gu Changwon-si, Gyeongsangnam-do 51140 Republic of Korea, yeakim@changwon.ac.kr, Tel: +82-(0)55-213-3338.

Contemporary Issues in International Marketing: Dr. João S. Oliveira, Instituto Superior de Economia e Gestão (ISEG), Rua do Quelhas, 6, 1200-781 Lisboa, Portugal, joao.oliveira@iseg.ulisboa.pt, Tel: +351 213 925 800. Eleni (Lenia) Tsougkou, Department of Marketing, University of Strathclyde, 199 Cathedral St, Glasgow, G4 0QU, eleni.tsougkou@strath.ac.uk, Tel: 01415483093.

Social Marketing for Digitalisation - Social impact and Behaviour Change: Dr. Jeawon Kim, UN Environment Programme, Climate Technology Center & Network, Incheon, Republic of Korea, Jeawon.kim@un.org, Tel: +82-10-7554-2769.

Global Consumers and New Technologies: Prof. Hector Gonzalez-Jimenez, ESCP Business School, Calle Arroyofresno 1, 28035, Madrid, Spain, hegonzalez@escp.eu, Tel: + 34 913 86 25 11. Prof. Fernando Fastoso, Pforzheim University, Business School, Tiefenbronner Str. 65, 75175 Pforzheim, Germany, fernando.fastoso@hs-pforzheim.de, Tel: +49 7231 28 6188.

Operations-Marketing Interface: Prof. Di Fan, School of Fashion and Textiles, The Hong Kong Polytechnic University, 11 Yuk Choi Road, Hung Hom, Hong Kong, d.fan@polyu.edu.hk.

Marketing Education: Prof. Ralf Schellhase, Darmstadt Business School, University of Applied Sciences Darmstadt, Haardtring 100, 64295 Darmstadt, Germany, ralf.schellhase@h-da.de, Tel: +49-174-1699491.

The Innovation of Marketing Technology and Consumer Vulnerability: Prof. Ikuo Takahashi, Department of Marketing, School of Business Aoyama Gakuin University, 4-4-25 Shibuya, Shibuya-ku, Tokyo 150-8366, Japan, i.takahashi@busi.aoyama.ac.jp, Prof. Sangdo Oh, College of Government and Business, Yonsei University, Wonju, South Korea, sdoh@yonsei.ac.kr. Technological innovations in fields such as information transmission and artificial intelligence have led to the emergence of various new transaction systems in the service industry, distribution industry, retail industry, and among consumers. These business innovations are diverse, unstable, and complex, often leading to the discovery of consumer vulnerability. This track welcomes research that specifically identifies such consumer vulnerability and proposes measures to establish a fair trading system between sellers and buyers.

Wellness Trends and Marketing: Dr. Maria Kniazeva, Professor of Marketing, University of San Diego Knauss School of Business, 5998 Alcala Park, San Diego, 92110, USA, kniazeva@sandiego.edu.

Scarcity in Services: Dr A. R. Shaheen Hosany, Institute of Management Studies, Goldsmiths, University of London, UK, s.hosany@gold.ac.uk. Prof. Sameer Hosany, School of Business and Management, Royal Holloway, University of London, Department of Marketing, UK, sameer.hosany@rhul.ac.uk.

Strategic Market Management: Prof. Jong-Ho Lee, Korea University Business School, 145 Anam-Ro, Seongbuk-Gu, Seoul, 02841, Republic of Korea, jongholee@korea.ac.kr, Tel: 82.2.3290.2821: Fax. 82.2.922.7220. Prof. Woojung Chang, School of Business Administration, University of Seoul, 163 Seoulsiripdaero, Dongdaemun-gu, Seoul, 02504, Republic of Korea, wchang3@uos.ac.kr, Tel: 82.2.6490.2260.

Envisioning the Future of Hospitality and Tourism Research: Innovative Theorization, Advanced Data, and New Insights: Dr. Xingyu Huang, Department of Marketing, School of Business and Management, Royal Holloway, University of London, UK, xingyu.huang@rhul.ac.uk. Dr. Hyunsu Kim, Department of Management, College of Business and Economics, California State University, Fullerton, USA, hyunsukim@fullerton.edu. Dr. Kevin Kam Fung So, White Lodging-J.W., Jr. Marriott School of Hospitality and Tourism Management, Purdue University, USA, kevinso@purdue.edu. Dr. Xiang (Robert) Li, CUHK Business School, The Chinese University of Hong Kong, robertli@cuhk.edu.hk.

Digital Omnichannel Retailing: Dr. Juyeun Jang, Department of Design & Merchandising, College of Education and Human Sciences, Oklahoma State University, OK, Stillwater, USA, juyeun.jang@okstate.edu.

Business Model and Productivity Innovation for Customer Value Creation: Dr. Jaesu Kim, College of Business,Changwon National University, 9 Sarimdong Changwon, Gyeongnam, 641-773, Republic of Korea, kjsint@nate.com, Tel:+82 -55-213-3346, Fax: +82-55-263-9096.

Consumer Behavior on Digital Platforms: Prof. Hao Zhang, School of Business Administration, Northeastern University, Shenyang, P. R. China, zhanghao0908@yahoo.com, Tel: +82-24-8365-6416. Prof. Michael He Jia, HKU Business School, The University of Hong Kong, Pokfulam, Hong Kong, P.R. China, mhjia@hku.hk, Tel: +852-3917-8309.

Retail Technology & Customer Experience Design: Prof. Hye-Young Kim, College of Design, University of Minnesota, 240 McNeal Hall, Retail and Consumer Studies, St. Paul, MN 55108, USA, hykim@umn.edu, Tel: +1-612-624-4904.

Digital Consumer Experience with Innovative Technologies: Prof. Do Yuon Kim, College of Social Science, Gachon University, Seongnam, Republic of Korea, dokim@gachon.ac.kr, Tel: +82-031-750-5947.

Turning Points in Luxury - An Industry at Crossroads: Prof. Benjamin G. Voyer, Cartier Chaired Professor of Behavioural Science ESCP Europe Business School, 527 Finchley Road, London, NW3 7BG, UK, bvoyer@escp.eu, T +44 20 7443 8836. Prof. Minas Kastanakis, ESCP Europe Business School, 527 Finchley Road, London, NW3 7BG, UK, mkastanakis@escpeurope.eu, Tel: +44 20 7443 8800. Prof. Amy Errman, Faculty of Business, Economics and Law, Auckland University of Technology, amy.errmann@aut.ac.nz.

Consumer Behavior in A Globalized World: Prof. Fabian Bartsch, Montpellier Business School, France, 2300 Av. des Moulins, 34080 Montpellier, France, f.bartsch@montpellier-bs.com. Prof. Felipe Pantoja Montpellier Business School, France, 2300 Av. des Moulins, 34080 Montpellier, France, f.pantoja@montpellier-bs.com.

Marketing in the Social World: Prof. Yanping Tu, Department of Management and Marketing, Faculty of Business, The Hong Kong Polytechnic University, yanping.tu@polyu.edu.hk.

Marketing Communications: Prof. Anastasios Panopoulos, School of Economic and Regional Studies, University of Macedonia, Egnatias 156 Thessaloniki Greece, apanopoulos@uom.edu.gr, Tel: +302310891157, Fax: +302310891375.

Sustainable Consumption and Green Marketing: Prof. Patrick Poon, Faculty of Business, Lingnan University, Hong Kong, patpoon@LN.edu.hk, Tel: +852-2616-8235, Fax: +852-2575-5185.

Refocusing on Relationship with AI & Neuromarketing: Prof. Eun-Ju Lee, Business School, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Myeongnyun 3(sam)ga, Jongno-gu, Seoul, Republic of Korea, elee9@skku.edu.

Consumer Behavior in the Technological World: Dr. Lei Song, Business Programs, The Pennsylvania State University Abington, 1600 Woodland Rd, Abington, PA, United States of America, leisong@psu.edu,Tel: +1-267-633-3301. Prof. Yan Meng, Department of Marketing, Grenoble Ecole de Management, 12 Rue Pierre Semard, 38000 Grenoble, France, yan.meng@grenoble-em.com, Tel: +33 (0)4 76 70 60 60.

Contemporary Consumer Online Behaviour: Prof. Xin-Jean Lim, School of Business, Sun Yat-Sen University, Shenzhen, Guangdong, China; School of Business and Economics, Universiti Putra Malaysia, Malaysia, Serdang, Selangor, Malaysia, lim.xinjean@yahoo.com.

Digital Frontiers in Global Marketing: Dr. Timo Mandler, TBS Education, 20 Bd Lascrosses, 31000 Toulouse, France, t.mandler@tbs-education.fr, Tel: +33-56-129-4912. Dr. Jieke Chen, Business School, University of Leeds, Maurice Keyworth Building, Woodhouse, Leeds, United Kingdom LS2 9JT, j.chen6@leeds.ac.uk, Tel: +44-113-343-6442. Dr. Xiaoning Liang, Trinity Business School, Trinity College Dublin, University of Dublin, Dublin, Ireland D02 F6N2, xiaoning.liang@tcd.ie, Tel: +353-896-8224.

Technology in Service: Prof. Jochen Wirtz, NUS Business School, National University of Singapore, 15 Kent Ridge Drive, Singapore 119245, Tel: +65-6516 3656, jochen@nus.edu.sg.

Technological Innovations in Sports: Exploring the impact of Digital Technology on Consumer Behaviors and the Evolution of Sports Consumption Patterns: Prof. Kihan Kim, Department of Physical Education, Seoul, Seoul National University, 1 Gwanak-gu Gwanak-ro, Seoul, Republic of Korea, kihan@snu.ac.kr, Tel: +82-2-880-7792, Fax: +82-2-872-2867. Prof. Seungae Suzy Lee, Division of Sport Industry and Science, Hanyang University, #316, Olympic Stadium, 222 Wangsimni-Ro, Seongdong-Gu, Seoul, Republic of Korea, seungaelee@hanyang.ac.kr, Tel: +82-2-2220-2701. Prof. Seungmo Kim, Department of Sport, Physical Education and Health, Hong Kong Baptist University, AAB932, Baptist University Road Campus, Kowloon Tong, Hong Kong, China kimsm@hkbu.edu.hk, Tel: +852-3411-7833 Fax: +852-3411-5757.

Arts & Culture Management in the Digital Environment: Prof. Juhyun Kim, School of Glocal Cultural Studies, Kyungsung University, 309 Suyeong-ro, Nam-gu, Busan, Republic of Korea, kimjuhyun@ks.ac.kr, Tel: +82-51-663-5975, Fax: +82-51-663-4209.

Research Methodologies in Management and Marketing: Dr. Yang Sun, Department of Marketing, School of Business Administration, Northeastern University, No.195, Chuangxin Road, Hunnan District, Shenyang, Liaoning Province, 110617, China, sunyang8227@hotmail.com, Tel: +86-24-83656351. Prof. Jing ZHANG, Department of Global Management, College of Business Administration, Kookmin University, Jeongneung-Ro 77, Seongbuk-Gu, Seoul, 02707 Republic of Korea, zhangjing@kookmin.ac.kr, Tel: +82-2-910-5792.

Technology-Driven Marketing and Entrepreneurial Innovation in the Challenging Digital Environment: Dr. Young-Ah Kim, Essex Business School, University of Essex, Elmer Approach, Southend-On-Sea, SS1 1LW, United Kingdom, yakim@essex.ac.uk, Tel: +44 (0) 1702328273.

Sustainable Consumption: Prof. Feifei Huang, Department of Management and Marketing, Faculty of Business, The Hong Kong Polytechnic University, feifei.huang@polyu.edu.hk.

Managerial Decision-Making in Marketing: Prof. Eric Shih, Dean, SKK Graduate School of Business, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongro-gu, Seoul, Republic of Korea, Tel: +82- (0)2-740-1501, eshih@skku.edu.

Digital Marketing and Social Media, Business Model and Innovation for Value Creation: Prof. Dr. Jun Luo, University of Nottingham Ningbo China, Maria.Luo@nottingham.edu.cn.

Marketing and New Technologies: Dr. Carmen Lopez, Southampton Business School, University of Southampton, Boldrewood Innovation Campus, Burgess Road, Southampton, SO16 7QF, United Kingdom, c.lopez@soton.ac.uk, Tel: +44-2380597677. Prof. Iryna Pentina, John B. and Lillian E. Neff College of Business and Innovation, University of Toledo, Toledo, OH 43606-3390, USA, iryna.pentina@utoledo.edu, Tel. +1-419-540-2093.

Fashion Marketing & Management in the Age of Digital Challenge: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109. Dr. Minjung Cho, School of Fashion and Textiles, The Hong Kong Polytechnic University, 11 Yuk Choi Road, Hung Hom, Hong Kong, minjung.cho@polyu.edu.hk.

The Changing Landscape of Influencer Advertising: Prof. Jhih-Syuan (Elaine) Lin, National Chengchi University, Taiwan, jslin@nccu.edu.tw. Prof. Chen Lou, Nanyang Technological University, Singapore, chenlou@ntu.edu.sg.

Digitalization, Technologization and Servitization in the Consumer Market: Dr. Hongfei Liu, Southampton Business School, University of Southampton, Boldrewood Innovation Campus, Burgess Road, Southampton, SO16 7QF, United Kingdom, hongfei.liu@soton.ac.uk.

AI-Enabled Touchpoints: Prof. Hyejin Bang, Department of Business Administration, College of Business, Kookmin University, 77 Jeongneung-Ro, Seongbuk-Gu, Seoul, 02707 (South Korea), hjbang@kookmin.ac.kr. Prof. Carsten Baumgarth, HWR Berlin – Berlin School of Economics and Law, Badensche Straße 52, 10825 Berlin(Germany), carsten.baumgarth@hwr-berlin.de.

Neurobranding: Exploring the Intersection of Neuroscience and Branding: Omid Asgari, Nova School of Business and Economics, Rua da Holanda 1, 2775-405 Carcavelos, Portugal, Omid.asgari@novasbe.pt.

Marketing Reimagined: Adapting to Evolving Consumer Behavior: Dr. Artemis Panigyraki, Warwick Business School, University of Warwick, UK. artemis.panigyraki@wbs.ac.uk, Tel: 024 765 22467.

Developing Creative and Critical Thinking in Business Class: Dr. Minjung Cho, School of Fashion and Textiles, The Hong Kong Polytechnic University, 11 Yuk Choi Road, Hung Hom, Hong Kong, minjung.cho@polyu.edu.hk.

Marketing in General: Prof. Jong-Kuk Shin, Division of Business Administration, Pusan National University, 30 Jangjeon-Dong, Geumjeong-Gu, Busan 609-735, Republic of Korea, shinjk@pusan.ac.kr, Tel: +82 51 510 2576, Fax: +82 51 581 3144.

9. 2025 GAMMA DOCTORAL COLLOQUIUM

Co-Chairs: Prof. John W. Cadogan, the Editor-in-Chief of International Marketing Review, School of Business, University of Leicester, University Road, Leicester, LE1 7RH, United Kingdom, jwc18@leicester.ac.uk. Prof. Charles R. Taylor (Villanova University), Editor of International Journal of Advertising, John A. Murphy Professor, Dept. of Marketing, Villanova University, Villanova, PA 19085-1678 USA, charles.r.taylor@villanova.edu, Tel: +1-610-519-4386 Fax: +1-610-519-5364.

10. SUBMISSION GUIDELINES

The 2025 Global Marketing Conference at Hong Kong is pleased to have electronic submission for submitting manuscripts. Electronic submission should be submitted through conference submission page: https://2025gmc.imweb.me/22.

A word or PDF document containing the manuscript should be submitted through the submission page. An e-mail response will be sent to the contact author once the manuscript has been received by our conference. Manuscripts must follow Manuscript Submission Guidelines: 2025 Global Marketing Conference at Seoul and Reference Style of GAMMA Journals and Proceedings: https://2025gmc.imweb.me/35/?bmode=view&idx=19638135&back_url=&t=board&page=

Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. Submissions will be double-blind reviewed. Please do not include any author information in the submission file.

Submission of a manuscript for review indicates that it or a similar version has not been previously published or is not under simultaneous review elsewhere. At least one author must be a member in good standing of Global Alliance of Marketing & Management Associations or be willing to join the Academy if the manuscript is accepted. Additionally, a manuscript should be submitted to ONLY one track.

The conference will accept papers and allow authors to decide whether to publish the complete paper in the Proceedings or to publish an abstract only. Upon acceptance, the author(s) agree to the following: (a) to release the copyright to the Global Alliance of Marketing & Management Associations unless choosing to publish an abstract only, (b) to return the manuscript (abstract) in correct format (via the conference submission system) to the Proceedings Editor, and (c) at least one author will present the manuscript at the conference and will pre-register as a condition for acceptance and publication. Proceedings guidelines, limitations, and restrictions will be sent to authors of accepted papers.

11. FOR MORE INFORMATION

GENERAL SECRETARY

Prof. Kyung Hoon Kim, Executive Secretary, Global Alliance of Marketing & Management Associations, and Provost, VP in Academic Affairs & Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096.

ASSOCIATE GENERAL SECRETARIES

Prof. Juhyun Kim, School of Glocal Cultural Studies, Kyungsung University, 309 Suyeong-ro, Nam-gu, Busan, Republic of Korea, kimjuhyun@kyungsung.ac.kr, Tel: +82-51-663-5975, Fax: +82-51-663-4209.

Prof. Neo (Huanzhang) Wong, Department of Marketing, School of Business, Jiangnan University, Jiangnan University, 1800 Lihu Avenue, Wuxi, Jiangsu Province, China, gammaneowong@gmail.com.

EDITOR OF PROCEEDINGS

Prof. Miyea Kim, Dept. of Business Adminsitration, Business School, Changwon National University, 20 Changwondaehak-ro Uichang-gu Changwon-si, Gyeongsangnam-do 51140 Republic of Korea, yeakim@changwon.ac.kr, Tel: +82-(0)55-213-3338.

LOCAL ARRANGEMENT COMMITTEE

Co-Chairs:

Prof. Joonheui Bae, School of Fashion and Textiles, The Hong Kong Polytechnic University, ST731, Hung Hom, Kowloon, Hong Kong, joonheui.bae@polyu.edu.hk, Tel: +852-2766-6429.

Prof. Di Fan, School of Fashion and Textiles, The Hong Kong Polytechnic University, Hong Kong, d.fan@polyu.edu.hk, Tel: +852-2766-6465.

GAMMA CENTRAL OFFICE

Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea,

Tel: +82-55-213-3346, Fax: +82-55-263-9096. E-mail: gammacentraloffice@gmail.com

Call for Papers