1. Subject
Marketing & Management Transformation in the Age of Digital Challenges
2. Date
July 24-27, 2025
Extended Submission Deadline: January 31, 2025
3. Venue
Venue: Grand Hyatt Hong Kong, Hong Kong
4. Conference Co-Chairs
Prof. Roland T. Rust (University of Maryland, USA), VP of Publications, American Marketing Association
Prof. Renana Peres (Hebrew University of Jerusalem, Israel), VP Global Relations, European Marketing Academy
Dr. Linda Robinson (RMIT University, Australia), President, Australian & New Zealand Marketing Academy
Prof. Chieko Minami (Sugiyama Jogakuen University & Kobe University), President, Japan Society of Marketing and Distribution
Prof. Tony Garrett (Korea University Business School, Republic of Korea), President, Korean Scholars of Marketing Science
Prof. Erin Cho (The Hong Kong Polytechnic University), Dean, School of Fashion and Textiles
5. Program
July. 24 (Thu.)
18:30-20:30 Conference Reception
July. 25 (Fri.)
08:00-12:50 Academic Sessions
14:00-18:50 Academic Sessions
19:00-21:20 Conference Dinner
July. 26 (Sat.)
08:00-12:50 Academic Sessions
13:00-14:00 Conference Luncheon and Award Ceremony
14:00-18:50 Academic Sessions
July. 27 (Sun.)
Business Meetings
Conference ends