1. Chairman
Prof. Eunju Ko, President, GAMMA (Yonsei University)
2. Conference Co-Chairs
Prof. Roland T. Rust (University of Maryland, USA), VP of Publications, American Marketing Association
Prof. Renana Peres (Hebrew University of Jerusalem, Israel), VP Global Relations, European Marketing Academy
Dr. Linda Robinson (RMIT University, Australia), President, Australian & New Zealand Marketing Academy
Prof. Chieko Minami (Sugiyama Jogakuen University & Kobe University), President, Japan Society of Marketing and Distribution
Prof. Tony Garrett (Korea University Business School, Republic of Korea), President, Korean Scholars of Marketing Science
Prof. Erin Cho (The Hong Kong Polytechnic University), Dean, School of Fashion and Textiles
3. Academic Excellence Committee Chair
Prof. Charles R. Taylor (Villanova University)
4. Editor of Proceedings
Prof. Miyea Kim (Changwon National University)
5. Local Arrangement Committee Co-Chairs
Prof. Joonheui Bae (The Hong Kong Polytechnic University)
Prof. Di Fan (The Hong Kong Polytechnic University)
6. General Secretary
Prof. Kyung Hoon Kim (Changwon National University)
7. ASSOCIATE GENERAL SECRETARIES
Prof. Juhyun Kim (Kyungsung University, Republic of Korea)
Prof. Neo (Huanzhang) Wong (Jiangnan University, China)