Call for Papers
JIA Special Issue on the Changing Landscape of Influencer Advertising
Journal of Interactive Advertising
Extended Submission Deadline for Extended Abstract to 2025 GMC at Hong Kong: Feb. 15, 2025
Full Paper Submission to Journal Deadline: August 15, 2025
Guest Editors:
Jhih-Syuan (Elaine) Lin (National Chengchi University, Taiwan)
Chen Lou (Nanyang Technological University, Singapore)
The Journal of Interactive Advertising (JIA) is seeking submissions for its Special Article Collections Section on “The Changing Landscape of Influencer Advertising,” which will also be the paper track title at the 2025 Global Marketing Conference (GMC) at Hong Kong (July 24-27, 2024). Papers presented at this JIA track of the conference will be considered for publication in the Special Section in the JIA.
This Special Section aims to feature papers that examine the rapidly evolving landscape of influencer advertising. Despite appearing saturated, the field is increasingly influenced by technological innovations, shifting consumer preferences, and emerging ethical considerations (Aw and Agnihotri 2023; Byun and Ahn 2023; Tanwar, Chaudhry, and Srivastava 2022). As interactive media platforms continue to diversify, the role of influencers in delivering engaging, persuasive, and interactive content has expanded significantly (Carter and Hoy 2024; Chan, Hung, and Tse 2023; Lou, Taylor, and Zhou 2022) The integration of technologies such as virtual reality, artificial intelligence (AI), and predictive analytics has enabled brands and organizations to create personalized, real-time interactions between influencers and audiences, fundamentally altering the scope and impact of influencer advertising (e.g., Khan and Shalini 2024; Li and Ma 2023; Looi and Kahlor 2024; Lou et al. 2022; Purba and Tan 2023).
While these technological advancements in influencer advertising present new opportunities, they also introduce significant challenges. For instance, the rise of AI-driven content and virtual influencers has generated fresh questions about trust, credibility, and ethical standards in advertising. Research on the persuasiveness of influencers across communication contexts has identified the need to delve deeper into the underlying processes, performance metrics, and unintended consequences of such campaigns, particularly in terms of how followers may be influenced (Goodwin et al. 2023; Han and Balabanis 2024; Leung et al. 2022; Lou, Zhou, and Xu 2024; Riedl, Lukito, and Woolley 2023). With the influencer industry experiencing marked expansion, understanding how influencer brands and related practices can be professionalized and regulated becomes imperative. Additionally, examining global trends in influencer advertising can provide valuable insights into the diverse strategies and outcomes shaped by cultural differences. Thus, we invite original manuscripts for this Special Section Article Collection dedicated to exploring these emerging yet understudied issues. The following topics are suggested, though additional topics are welcome.
- Consumer Behavior and Persuasion
- eWOM and Social Proof in Interactive Influencer Advertising
- Shifts in Consumer Behavior and Persuasion in Influencer Campaigns
- Emotional Engagement in Interactive Influencer Content
- Trust and Credibility in Influencer Advertising
- Technology and Innovation
- Virtual and Augmented Realities in Influencer Advertising
- Chatbots, Virtual Assistants, and Influencers in Interactive Media
- Interactive Shopping and Short-Form Videos in Influencer Marketing
- Diversification of Social Media Platforms in Influencer Advertising
- Industry Development and Professionalization
- The Evolution of Influencer Advertising as a Profession
- Regulatory Developments
- Predictive Models and Engagement Metrics in Influencer Advertising
- Challenges and Negative Effects of Influencer Advertising
- Ethics and Persuasion in the Influencer Industry
- Influencer Fatigue and Burnout
- Well-being and Societal Impact
- Global Trends and Emerging Topics
- Long-Term Influencer Partnerships in Interactive Media
- Influencers and Political/Social Causes
- Diversity and Representation in Influencer Media
- Influence of Asian Markets on Influencer Advertising
- Global Trends in Interactive Influencer Campaigns
Extended Abstract Submission to 2025 GMC JIA Track
- Extended Deadline: Feb. 15, 2025 (Check GMC website for any updates)
- https://2025gmc.imweb.me/
- Authors should submit an extended abstract including everything, which should be less than 5 pages (single-spaced, Times New Roman, 12 pt. font, 1-inch margin on all sides).
- How to submit: Check the GMC website for the link and instructions. Be sure to select the “The Changing Landscape of Influencer Advertising” JIA track.
- All papers will be reviewed for their fit, theoretical and methodological rigor, and contribution to both theory and practice.
- Submission Guidelines of the 2025 GMC at Hong Kong:
https://2025gmc.imweb.me/35/?bmode=view&idx=19638135&back_url=&t=board&page= - 2025 GMC at Hong Kong Submission Link: https://2025gmc.imweb.me/22
Full Paper Submission to the Journal
- Deadline: August 15, 2025
- Manuscripts must be electronically submitted through https://mc.manuscriptcentral.com/ujia.
- Authors should select “SPECIAL SECTION: The Changing Landscape of Influencer Advertising” as the manuscript type. Please also note in the cover letter that it is for the Special Section.
- All submissions are subject to the formal double-blind review process of JIA.
Inquiries should be directed to:
Special Issue/Section Co-Editors:
Jhih-Syuan (Elaine) Lin, National Chengchi University, Taiwan, jslin@nccu.edu.tw
Chen Lou, Nanyang Technological University, Singapore, chenlou@ntu.edu.sg
Jooyoung Kim, Editor-in-Chief, Journal of Interactive Advertising, jykim@uga.edu
References
Aw, Eugene Cheng-Xi, and Raj Agnihotri. 2023. “Influencer Marketing Research: Review and Future Research Agenda.” Journal of Marketing Theory and Practice 32(4): 435–448.
Byun, Kate Jeonghee, and Sun Joo Ahn. 2023. “A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising.” Journal of Interactive Advertising 23(4): 293–306.
Carter, Alexander Edward, and Mariea Grubbs Hoy. 2024. “We’re All Friends Here: Examining Transparasocial Interaction on Twitch and Its Effects on Strategic Communications.” Journal of Interactive Advertising 24(2): 127–142.
Chan, Terri H., Kineta Hung, and David K. Tse. 2023. “Comparing E-Commerce Micro-and Macroinfluencers in TikTok Videos: Effects of Strategies on Audience Likes, Audience Shares, and Brand Sales.” Journal of Interactive Advertising 23(4): 307–322.
Goodwin, Anastasia, Joseff, Katie, Riedl, Martin J., Lukito, Josephine, Woolley, Samuel. 2023. “Political Relational Influencers: The Mobilization of Social Media Influencers in the Political Arena.” International Journal of Communication 17: 1613–1633.
Han, Jiseon, and George Balabanis. 2024. “Meta‐Analysis of Social Media Influencer Impact: Key Antecedents and Theoretical Foundations.” Psychology & Marketing 41(2): 394–426.
Khan, Rahila, and Shalini. 2024. “Influencer Marketing Evolution: Unveiling the Power of Data Analytics and AI for Strategic Campaign Excellence.” In Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach, edited by Soumi Dutta, Álvaro Rocha, Pushan Kumar Dutta, Pronaya Bhattacharya, and Ramanjeet Singh, vol. 9, 125–147. Cham: Springer Nature Switzerland.
Leung, Fine F., Gu, Flora F., Li, Yiwei, Zhang, Jonathan Z., and Palmatier, Robert W. 2022. “Influencer Marketing Effectiveness.” Journal of Marketing 86(6): 93–115.
Li, Jingren, and Yanni Ma. 2023. “Virtual Influencers in Advertisements: Examining the Role of Authenticity and Identification.” Journal of Interactive Advertising 24(1): 1–12.
Looi, Jiemin, and Lee Ann Kahlor. 2024. “Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram.” Journal of Interactive Advertising 24(2): 107–126.
Lou, Chen, Kiew, Siu Ting J., Chen, Tao, Lee, Tze Yen M., Ong, Jia En C., and Phua, ZhzoXi. 2022. “Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers.” Journal of Advertising 52(4): 540–557.
Lou, Chen, Charles R. Taylor, and Xuan Zhou. 2022. “Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness.” Journal of Current Issues & Research in Advertising 44(1): 60–87.
Lou, Chen, Xuan Zhou, and Qinyue Xu. 2024. “Social Media Influencers Helping the World? Uncovering Their Advantages and Tipping Factors in Cause-Related Marketing.” International Journal of Advertising 1-27. https://doi.org/10.1080/02650487.2024.2348943
Purba, Kristo Radion, and Yee Jia Tan. 2023. “Data-Driven Influencer Marketing Strategy Analysis and Prediction Based on Social Media and Google Analytics Data.” Applied Marketing Analytics 8(3): 314–328.
Riedl, Martin J., Josephine Lukito, and Samuel C. Woolley. 2023. “Political Influencers on Social Media: An Introduction.” Social Media+ Society 9(2): 20563051231177938.
Tanwar, Anshika Singh, Harish Chaudhry, and Manish Kumar Srivastava. 2022. “Trends in Influencer Marketing: A Review and Bibliometric Analysis.” Journal of Interactive Advertising 22(1): 1–27.
Call for Papers
JIA Special Issue on the Changing Landscape of Influencer Advertising
Journal of Interactive Advertising
Extended Submission Deadline for Extended Abstract to 2025 GMC at Hong Kong: Feb. 15, 2025
Full Paper Submission to Journal Deadline: August 15, 2025
Guest Editors:
Jhih-Syuan (Elaine) Lin (National Chengchi University, Taiwan)
Chen Lou (Nanyang Technological University, Singapore)
The Journal of Interactive Advertising (JIA) is seeking submissions for its Special Article Collections Section on “The Changing Landscape of Influencer Advertising,” which will also be the paper track title at the 2025 Global Marketing Conference (GMC) at Hong Kong (July 24-27, 2024). Papers presented at this JIA track of the conference will be considered for publication in the Special Section in the JIA.
This Special Section aims to feature papers that examine the rapidly evolving landscape of influencer advertising. Despite appearing saturated, the field is increasingly influenced by technological innovations, shifting consumer preferences, and emerging ethical considerations (Aw and Agnihotri 2023; Byun and Ahn 2023; Tanwar, Chaudhry, and Srivastava 2022). As interactive media platforms continue to diversify, the role of influencers in delivering engaging, persuasive, and interactive content has expanded significantly (Carter and Hoy 2024; Chan, Hung, and Tse 2023; Lou, Taylor, and Zhou 2022) The integration of technologies such as virtual reality, artificial intelligence (AI), and predictive analytics has enabled brands and organizations to create personalized, real-time interactions between influencers and audiences, fundamentally altering the scope and impact of influencer advertising (e.g., Khan and Shalini 2024; Li and Ma 2023; Looi and Kahlor 2024; Lou et al. 2022; Purba and Tan 2023).
While these technological advancements in influencer advertising present new opportunities, they also introduce significant challenges. For instance, the rise of AI-driven content and virtual influencers has generated fresh questions about trust, credibility, and ethical standards in advertising. Research on the persuasiveness of influencers across communication contexts has identified the need to delve deeper into the underlying processes, performance metrics, and unintended consequences of such campaigns, particularly in terms of how followers may be influenced (Goodwin et al. 2023; Han and Balabanis 2024; Leung et al. 2022; Lou, Zhou, and Xu 2024; Riedl, Lukito, and Woolley 2023). With the influencer industry experiencing marked expansion, understanding how influencer brands and related practices can be professionalized and regulated becomes imperative. Additionally, examining global trends in influencer advertising can provide valuable insights into the diverse strategies and outcomes shaped by cultural differences. Thus, we invite original manuscripts for this Special Section Article Collection dedicated to exploring these emerging yet understudied issues. The following topics are suggested, though additional topics are welcome.
Extended Abstract Submission to 2025 GMC JIA Track
https://2025gmc.imweb.me/35/?bmode=view&idx=19638135&back_url=&t=board&page=
Full Paper Submission to the Journal
Inquiries should be directed to:
Special Issue/Section Co-Editors:
Jhih-Syuan (Elaine) Lin, National Chengchi University, Taiwan, jslin@nccu.edu.tw
Chen Lou, Nanyang Technological University, Singapore, chenlou@ntu.edu.sg
Jooyoung Kim, Editor-in-Chief, Journal of Interactive Advertising, jykim@uga.edu
References
Aw, Eugene Cheng-Xi, and Raj Agnihotri. 2023. “Influencer Marketing Research: Review and Future Research Agenda.” Journal of Marketing Theory and Practice 32(4): 435–448.
Byun, Kate Jeonghee, and Sun Joo Ahn. 2023. “A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising.” Journal of Interactive Advertising 23(4): 293–306.
Carter, Alexander Edward, and Mariea Grubbs Hoy. 2024. “We’re All Friends Here: Examining Transparasocial Interaction on Twitch and Its Effects on Strategic Communications.” Journal of Interactive Advertising 24(2): 127–142.
Chan, Terri H., Kineta Hung, and David K. Tse. 2023. “Comparing E-Commerce Micro-and Macroinfluencers in TikTok Videos: Effects of Strategies on Audience Likes, Audience Shares, and Brand Sales.” Journal of Interactive Advertising 23(4): 307–322.
Goodwin, Anastasia, Joseff, Katie, Riedl, Martin J., Lukito, Josephine, Woolley, Samuel. 2023. “Political Relational Influencers: The Mobilization of Social Media Influencers in the Political Arena.” International Journal of Communication 17: 1613–1633.
Han, Jiseon, and George Balabanis. 2024. “Meta‐Analysis of Social Media Influencer Impact: Key Antecedents and Theoretical Foundations.” Psychology & Marketing 41(2): 394–426.
Khan, Rahila, and Shalini. 2024. “Influencer Marketing Evolution: Unveiling the Power of Data Analytics and AI for Strategic Campaign Excellence.” In Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach, edited by Soumi Dutta, Álvaro Rocha, Pushan Kumar Dutta, Pronaya Bhattacharya, and Ramanjeet Singh, vol. 9, 125–147. Cham: Springer Nature Switzerland.
Leung, Fine F., Gu, Flora F., Li, Yiwei, Zhang, Jonathan Z., and Palmatier, Robert W. 2022. “Influencer Marketing Effectiveness.” Journal of Marketing 86(6): 93–115.
Li, Jingren, and Yanni Ma. 2023. “Virtual Influencers in Advertisements: Examining the Role of Authenticity and Identification.” Journal of Interactive Advertising 24(1): 1–12.
Looi, Jiemin, and Lee Ann Kahlor. 2024. “Artificial Intelligence in Influencer Marketing: A Mixed-Method Comparison of Human and Virtual Influencers on Instagram.” Journal of Interactive Advertising 24(2): 107–126.
Lou, Chen, Kiew, Siu Ting J., Chen, Tao, Lee, Tze Yen M., Ong, Jia En C., and Phua, ZhzoXi. 2022. “Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers.” Journal of Advertising 52(4): 540–557.
Lou, Chen, Charles R. Taylor, and Xuan Zhou. 2022. “Influencer Marketing on Social Media: How Different Social Media Platforms Afford Influencer–Follower Relation and Drive Advertising Effectiveness.” Journal of Current Issues & Research in Advertising 44(1): 60–87.
Lou, Chen, Xuan Zhou, and Qinyue Xu. 2024. “Social Media Influencers Helping the World? Uncovering Their Advantages and Tipping Factors in Cause-Related Marketing.” International Journal of Advertising 1-27. https://doi.org/10.1080/02650487.2024.2348943
Purba, Kristo Radion, and Yee Jia Tan. 2023. “Data-Driven Influencer Marketing Strategy Analysis and Prediction Based on Social Media and Google Analytics Data.” Applied Marketing Analytics 8(3): 314–328.
Riedl, Martin J., Josephine Lukito, and Samuel C. Woolley. 2023. “Political Influencers on Social Media: An Introduction.” Social Media+ Society 9(2): 20563051231177938.
Tanwar, Anshika Singh, Harish Chaudhry, and Manish Kumar Srivastava. 2022. “Trends in Influencer Marketing: A Review and Bibliometric Analysis.” Journal of Interactive Advertising 22(1): 1–27.