Call for Papers:
Psychology & Marketing Award for Consumer Psychology & Marketing in the Age of Digital Challenges
Guest Editors: Erin Cho (The Hong Kong Polytechnic University)
Kyung Hoon Kim (Changwon National University)
Extended Submission Deadline: January 31, 2025
Full Paper Submission Deadline: August 15, 2025
Selected papers from the submissions to the Psychology & Marketing Award for Consumer Psychology & Marketing in the Age of Digital Challenges track of the 2025 Global Marketing Conference at Hong Kong will be awarded a prize and invited for submission to the Psychology & Marketing platform under regular double-blinded peer review (2023 IF: 8.9).
This P&M special track aims to deepen the understanding of how digital technologies reshape consumer behaviors and psychology. This special issue encourages a variety of methodological approaches, including experimental and quantitative studies, to explore the psychological and behavioral dimensions of consumer interactions within digital environments.
As digital technologies continue to disrupt marketing, they transform consumer behavior, creating both opportunities and challenges in understanding how consumers interact with innovations like AI-powered tools, and social media platforms. With marketing's rapid evolution, there is a growing need to examine the effects of these digital interactions on consumer trust, emotions, and decision-making processes. This issue seeks to foster comprehensive insights into these dynamics across various digital marketing contexts.
For this special prize, we seek conceptual and empirical papers that use either experimental or quantitative methodological approaches to enrich our understandings about consumer psychology and behavior in the age of digital transformation. For instance, recently adopted technologies such as AI, Metaverse, and or NFT are having a profound impact on a variety of marketing practices (Blazquez, 2024; Park et. al., 2024; Zhang & Phang 2024). Content creators plays important roles in marketing (Marchand et. al., 2024; Walsh et. al., 2024). You may want to address how these or other technologies affect consumer psychology, behavior, and experience across the different phases of the customer journey. Digital customer engagement is on the hot spot (Rasul et. al., 2024). You may want to examine how consumers interact on social media and how those digital interactions affect consumer emotions and consumer behaviors.
Authors are encouraged to consider both established and emerging digital technologies in marketing contexts. Suggested topics for submission include but are not limited to:
- AI and Consumer Psychology: Exploring how AI-driven interactions influence consumer trust, satisfaction, and loyalty.
- Digital Marketing Channels and Omni-Channel Experiences: Understanding the psychological impacts of integrating digital and physical channels.
- Dynamic Pricing: Examining consumer responses to pricing strategies in digital contexts.
- Social Media and Consumer Behavior: Analyzing consumer interactions on platforms like Instagram and TikTok and their emotional and behavioral effects.
- E-Commerce Psychology: Studying consumer decision-making processes and psychological experiences in online shopping environments.
- Metaverse and Virtual Experiences: Investigating how immersive environments impact consumer behavior.
- Online User Communities: Understanding the role of peer influence in shaping consumer behavior within digital communities.
- Recommendation Algorithms and Big Data: Assessing consumer responses to personalized recommendations in digital environments.
Submission information
All manuscripts submitted must not have been published, accepted for publication, or be currently under consideration elsewhere.
1. Extended Submission Deadline of Extended Abstracts: January 31, 2025
Authors should submit their extended abstracts to the Chair of the Psychology & Marketing Award for Consumer Psychology & Marketing in the Age of Digital Challenges track of the 2025 GMC at Hong Kong.
Track Chairs:
- Erin Cho (The Hong Kong Polytechnic University), erin.cho@polyu.edu.hk
- Kyung Hoon Kim (Changwon National University), gammaksms@gmail.com
2025 GMC at Hong Kong homepage including the Submission Guidelines for the extended abstract: https://2025gmc.imweb.me/.
2. Full paper submission deadline: Aug. 15, 2025
Authors with selected papers should submit their full papers to the Psychology & Marketing through the P&M submission system (https://onlinelibrary.wiley.com/page/journal/15206793/homepage/forauthors.html?1). These manuscripts will undergo regular double-blinded peer review.
For More Information
Guest Editors:
Erin Cho (The Hong Kong Polytechnic University), erin.cho@polyu.edu.hk
Kyung Hoon Kim (Changwon National University), gammaksms@gmail.com
Psychology and Marketing: https://onlinelibrary.wiley.com/journal/15206793
2025 Global Marketing Conference at Hong Kong: https://2025gmc.imweb.me/
References:
Blazquez, M. (2024). The Metaverse and its potential for digital sustainability in Fashion. Journal of Global Fashion Marketing, 15(3), 303-319. https://doi.org/10.1080/20932685.2024.2339236
Marchand, A., Holler, A., Dünschede, T. (2024). Consumer perceptions of influencer gifting. Psychology & Marketing, 41(10), 2342-2354. https://doi.org/10.1002/mar.22058
Park, Y., Kim, J., Jiang, Q., & Kim, K. H. (2024). Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction. Journal of Global Scholars of Marketing Science, 34(3), 439–457. https://doi.org/10.1080/21639159.2024.2362654
Rasul, T., Nair, S., Palamidovska-Sterjadovska, N., Ladeira, W., Santini, F.O., & Elgammal, I. (2024), The evolution of customer engagement in the digital era for business: A review and future research agenda. Journal of Global Scholars of Marketing Science, 34(3), 325-348. https://doi.org/10.1080/21639159.2023.2275798
Walsh, D., Kliamenakis, A., Laroche, M., & Jabado, S. (2024). Authenticity in TikTok: How content creator popularity and brand size influence consumer engagement with sponsored user‐generated content, Psychology & Marketing, 41(11), 2645-2656. https://doi.org/10.1002/mar.22075
Zhang, L. & Phang, I. G. (2024). Building brand attachment in China’s luxury fashion industry: The role of NFT characteristics. Journal of Global Fashion Marketing, 15(3), 397-416. https://doi.org/10.1080/20932685.2024.2354205
Call for Papers:
Psychology & Marketing Award for Consumer Psychology & Marketing in the Age of Digital Challenges
Guest Editors: Erin Cho (The Hong Kong Polytechnic University)
Kyung Hoon Kim (Changwon National University)
Extended Submission Deadline: January 31, 2025
Full Paper Submission Deadline: August 15, 2025
Selected papers from the submissions to the Psychology & Marketing Award for Consumer Psychology & Marketing in the Age of Digital Challenges track of the 2025 Global Marketing Conference at Hong Kong will be awarded a prize and invited for submission to the Psychology & Marketing platform under regular double-blinded peer review (2023 IF: 8.9).
This P&M special track aims to deepen the understanding of how digital technologies reshape consumer behaviors and psychology. This special issue encourages a variety of methodological approaches, including experimental and quantitative studies, to explore the psychological and behavioral dimensions of consumer interactions within digital environments.
As digital technologies continue to disrupt marketing, they transform consumer behavior, creating both opportunities and challenges in understanding how consumers interact with innovations like AI-powered tools, and social media platforms. With marketing's rapid evolution, there is a growing need to examine the effects of these digital interactions on consumer trust, emotions, and decision-making processes. This issue seeks to foster comprehensive insights into these dynamics across various digital marketing contexts.
For this special prize, we seek conceptual and empirical papers that use either experimental or quantitative methodological approaches to enrich our understandings about consumer psychology and behavior in the age of digital transformation. For instance, recently adopted technologies such as AI, Metaverse, and or NFT are having a profound impact on a variety of marketing practices (Blazquez, 2024; Park et. al., 2024; Zhang & Phang 2024). Content creators plays important roles in marketing (Marchand et. al., 2024; Walsh et. al., 2024). You may want to address how these or other technologies affect consumer psychology, behavior, and experience across the different phases of the customer journey. Digital customer engagement is on the hot spot (Rasul et. al., 2024). You may want to examine how consumers interact on social media and how those digital interactions affect consumer emotions and consumer behaviors.
Authors are encouraged to consider both established and emerging digital technologies in marketing contexts. Suggested topics for submission include but are not limited to:
Submission information
All manuscripts submitted must not have been published, accepted for publication, or be currently under consideration elsewhere.
1. Extended Submission Deadline of Extended Abstracts: January 31, 2025
Authors should submit their extended abstracts to the Chair of the Psychology & Marketing Award for Consumer Psychology & Marketing in the Age of Digital Challenges track of the 2025 GMC at Hong Kong.
Track Chairs:
- Erin Cho (The Hong Kong Polytechnic University), erin.cho@polyu.edu.hk
- Kyung Hoon Kim (Changwon National University), gammaksms@gmail.com
2025 GMC at Hong Kong homepage including the Submission Guidelines for the extended abstract: https://2025gmc.imweb.me/.
2. Full paper submission deadline: Aug. 15, 2025
Authors with selected papers should submit their full papers to the Psychology & Marketing through the P&M submission system (https://onlinelibrary.wiley.com/page/journal/15206793/homepage/forauthors.html?1). These manuscripts will undergo regular double-blinded peer review.
For More Information
Guest Editors:
Erin Cho (The Hong Kong Polytechnic University), erin.cho@polyu.edu.hk
Kyung Hoon Kim (Changwon National University), gammaksms@gmail.com
Psychology and Marketing: https://onlinelibrary.wiley.com/journal/15206793
2025 Global Marketing Conference at Hong Kong: https://2025gmc.imweb.me/
References:
Blazquez, M. (2024). The Metaverse and its potential for digital sustainability in Fashion. Journal of Global Fashion Marketing, 15(3), 303-319. https://doi.org/10.1080/20932685.2024.2339236
Marchand, A., Holler, A., Dünschede, T. (2024). Consumer perceptions of influencer gifting. Psychology & Marketing, 41(10), 2342-2354. https://doi.org/10.1002/mar.22058
Park, Y., Kim, J., Jiang, Q., & Kim, K. H. (2024). Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction. Journal of Global Scholars of Marketing Science, 34(3), 439–457. https://doi.org/10.1080/21639159.2024.2362654
Rasul, T., Nair, S., Palamidovska-Sterjadovska, N., Ladeira, W., Santini, F.O., & Elgammal, I. (2024), The evolution of customer engagement in the digital era for business: A review and future research agenda. Journal of Global Scholars of Marketing Science, 34(3), 325-348. https://doi.org/10.1080/21639159.2023.2275798
Walsh, D., Kliamenakis, A., Laroche, M., & Jabado, S. (2024). Authenticity in TikTok: How content creator popularity and brand size influence consumer engagement with sponsored user‐generated content, Psychology & Marketing, 41(11), 2645-2656. https://doi.org/10.1002/mar.22075
Zhang, L. & Phang, I. G. (2024). Building brand attachment in China’s luxury fashion industry: The role of NFT characteristics. Journal of Global Fashion Marketing, 15(3), 397-416. https://doi.org/10.1080/20932685.2024.2354205