Conference | 2025 Global Marketing Conference at Hong Kong |
Organizer | GAMMA - Global Alliance of Marketing & Management Associations |
Track | 2025 SIM-GAMMA JOINT SYMPOSIUM |
Joint Symposium Organizers | SIM – The Italian Marketing Association GAMMA- Global Alliance of Marketing & Management Associations |
Theme | Lifestyles, Tastes and Marketing. Does the Culture really Matter? Potential Topics (but are not limited to): Cross cultural research and related theoretical, methodological, and business implications. Cross-cultural & international similarities and peculiarities. National and Cultural patterns comparison. Promotion and Consumption of Typical and traditional products rooted into the National and Local Cultures. Consumers and firms’ behaviors in different Nations and Cultural settings. |
Co-Chairs | Raffaele Donvito, University of Florence, Italy e-mail: raffaele.donvito@unifi.it Francesca Checchinato, Ca’ Foscari University of Venice, Italy e-mail: checchin@unive.it Juran Kim, Jeonju University e-mail: jrkim@jj.ac.kr |
Date | July 24 – 27, 2025 |
Venue | Hong Kong: The Hong Kong Polytechnic University |
Submission Deadline | 28th February, 2025 |
Submission System | Through the Submission menu in “2025 Global Marketing Conference at Seoul Conference Submission” link: https://2025gmc.imweb.me/22 |
Submission Guidelines | Manuscripts must follow Manuscript Submission Guidelines of 2025 Global Marketing Conference at Seoul and Reference Style of GAMMA Journals and Proceedings (https://2025gmc.imweb.me/35/?bmode=view&idx=19638135&back_url=&t=board&page=) Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript. |
Sponsoring Journal | The Italian Journal of Marketing (ITJM) will consider selected papers presented at the 2025 SIM-GAMMA JOINT SYMPOSIUM to be published in ITJM regular issues through fast-track process. If you want your paper to be considered for possible publication in ITJM, then please inform the chairs of the Joint Symposium. |
CALL FOR PAPERS: 2025 SIM-GAMMA JOINT SYMPOSIUM
HONG KONG
Conference
2025 Global Marketing Conference at Hong Kong
Organizer
GAMMA - Global Alliance of Marketing & Management Associations
Track
2025 SIM-GAMMA JOINT SYMPOSIUM
Joint Symposium Organizers
SIM – The Italian Marketing Association
GAMMA- Global Alliance of Marketing & Management Associations
Theme
Lifestyles, Tastes and Marketing. Does the Culture really Matter? Potential Topics (but are not limited to):
Cross cultural research and related theoretical, methodological, and business implications. Cross-cultural & international similarities and peculiarities. National and Cultural patterns comparison. Promotion and Consumption of Typical and traditional products rooted into the National and Local Cultures. Consumers and firms’ behaviors in different Nations and Cultural settings.
Co-Chairs
Raffaele Donvito, University of Florence, Italy
e-mail: raffaele.donvito@unifi.it
Francesca Checchinato, Ca’ Foscari University of Venice, Italy
e-mail: checchin@unive.it
Juran Kim, Jeonju University
e-mail: jrkim@jj.ac.kr
Date
July 24 – 27, 2025
Venue
Hong Kong: The Hong Kong Polytechnic University
Submission Deadline
28th February, 2025
Submission System
Through the Submission menu in “2025 Global Marketing Conference at Seoul Conference Submission” link:
https://2025gmc.imweb.me/22
Submission Guidelines
Manuscripts must follow Manuscript Submission Guidelines of 2025 Global Marketing Conference at Seoul and Reference Style of GAMMA Journals and Proceedings (https://2025gmc.imweb.me/35/?bmode=view&idx=19638135&back_url=&t=board&page=)
Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.
Sponsoring Journal
The Italian Journal of Marketing (ITJM) will consider selected papers presented at the 2025 SIM-GAMMA JOINT SYMPOSIUM to be published in ITJM regular issues through fast-track process. If you want your paper to be considered for possible publication in ITJM, then please inform the chairs of the Joint Symposium.