PolyU Entry Info for 2025 GMC Workshops & GAMMA Exhibition
Dear Colleague,
As part of the 2025 Global Marketing GMC program, the following events will be held at The Hong Kong Polytechnic University (PolyU). Please note that a valid QR code is required for campus entry (one QR code per person). All registered participants will receive their personal QR code via a separate email prior to the event.
If you plan to bring an accompanying person who is not registered for the conference, please send their full name, affiliation, and email address to Dr. Minjung Cho at minjung.cho@polyu.edu.hk.
1. Workshops
1) 2025 GAMMA NCA & PLS-SEM Workshop
- Date & Time: Thursday, July 24th, 10:00 AM – 4:00 PM
- Venue: V302, 3/F, Jockey Club Innovation Tower (Block V), PolyU
- Instructor: Prof. Dr. Christian M. Ringle (Institute of Management and Decision Sciences (MDS), Hamburg University of Technology (TUHH))
- Combined Usage of Necessary Condition Analysis (NCA) and Partial Least Squares Structural Equation Modeling (PLS-SEM)
2) 2025 GAMMA Advanced Research Survey Workshop
- Date & Time: Thursday, July 24th, 1:00 PM – 5:00 PM
- Venue: V303, 3/F, Jockey Club Innovation Tower (Block V), PolyU
- Instructor: Prof. Timo Mandler (TBS Education, France)
- This workshop supports PhD students and early-career researchers in conducting survey-based research suitable for peer-reviewed journals.
3) 2025 GAMMA Doctoral Colloquium
- Date & Time: Thursday, July 24th, 1:30 PM – 5:00 PM
- Venue: V304, 3/F, Jockey Club Innovation Tower (Block V), PolyU
- Co-Chairs: Prof. John Cadogan (University of Leicester), Editor of International Marketing Review
Prof. Charles R. Taylor (Villanova University), Editor-in-Chief, International Journal of Advertising
- The colloquium offers exceptional doctoral students a chance to present and discuss their dissertation research with peers and leading scholars in global marketing and management.
* All workshops require prior registration. For registration inquiries, please contact the GAMMA Central Office first.
2. 2025 GAMMA Art, Fashion & Design Exhibition
- Exhibition Dates: July 24–27, 2025
- Venue: V230 (Jockey Club Innovation Tower), The Hong Kong Polytechnic University
- Description: Nineteen artists from the fields of Fashion Design & Illustration, Textile Design, and Fine Arts will present their works at the Fashion Gallery as part of the 2025 GAMMA Art, Fashion & Design Exhibition.
For More Information:
Minjung (Min) CHO, Ph.D.
Research Assistant Professor
School of Fashion and Textiles
The Hong Kong Polytechnic University
minjung.cho@polyu.edu.hk
+852 2766 6492
PolyU Entry Info for 2025 GMC Workshops & GAMMA Exhibition
Dear Colleague,
As part of the 2025 Global Marketing GMC program, the following events will be held at The Hong Kong Polytechnic University (PolyU). Please note that a valid QR code is required for campus entry (one QR code per person). All registered participants will receive their personal QR code via a separate email prior to the event.
If you plan to bring an accompanying person who is not registered for the conference, please send their full name, affiliation, and email address to Dr. Minjung Cho at minjung.cho@polyu.edu.hk.
1. Workshops
1) 2025 GAMMA NCA & PLS-SEM Workshop
- Date & Time: Thursday, July 24th, 10:00 AM – 4:00 PM
- Venue: V302, 3/F, Jockey Club Innovation Tower (Block V), PolyU
- Instructor: Prof. Dr. Christian M. Ringle (Institute of Management and Decision Sciences (MDS), Hamburg University of Technology (TUHH))
- Combined Usage of Necessary Condition Analysis (NCA) and Partial Least Squares Structural Equation Modeling (PLS-SEM)
2) 2025 GAMMA Advanced Research Survey Workshop
- Date & Time: Thursday, July 24th, 1:00 PM – 5:00 PM
- Venue: V303, 3/F, Jockey Club Innovation Tower (Block V), PolyU
- Instructor: Prof. Timo Mandler (TBS Education, France)
- This workshop supports PhD students and early-career researchers in conducting survey-based research suitable for peer-reviewed journals.
3) 2025 GAMMA Doctoral Colloquium
- Date & Time: Thursday, July 24th, 1:30 PM – 5:00 PM
- Venue: V304, 3/F, Jockey Club Innovation Tower (Block V), PolyU
- Co-Chairs: Prof. John Cadogan (University of Leicester), Editor of International Marketing Review
Prof. Charles R. Taylor (Villanova University), Editor-in-Chief, International Journal of Advertising
- The colloquium offers exceptional doctoral students a chance to present and discuss their dissertation research with peers and leading scholars in global marketing and management.
* All workshops require prior registration. For registration inquiries, please contact the GAMMA Central Office first.
2. 2025 GAMMA Art, Fashion & Design Exhibition
- Exhibition Dates: July 24–27, 2025
- Venue: V230 (Jockey Club Innovation Tower), The Hong Kong Polytechnic University
- Description: Nineteen artists from the fields of Fashion Design & Illustration, Textile Design, and Fine Arts will present their works at the Fashion Gallery as part of the 2025 GAMMA Art, Fashion & Design Exhibition.
For More Information:
Minjung (Min) CHO, Ph.D.
Research Assistant Professor
School of Fashion and Textiles
The Hong Kong Polytechnic University
minjung.cho@polyu.edu.hk
+852 2766 6492