Call for Papers:
Special Section of Asia Pacific Journal of Marketing and Logistics (APJML)
The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience
Extended Submission Deadline for Extended Abstract: January 31, 2025
Full Paper Submission Deadline: August 27, 2025
Asia Pacific Journal of Marketing and Logistics (SSCI, Impact Factor: 3.90) will publish a special section on “The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience” with the selected papers presented at the 2025 Global Marketing Conference at Hong Kong.
2025 Global Marketing Conference at Hong Kong: https://2025gmc.imweb.me/
Recommended topics include, but are not restricted to:
- The Role of Artificial Intelligence in Personalized Consumer Experiences:
AI-driven customer service and support.
Predictive analytics for personalized marketing.
- Augmented Reality (AR) and Virtual Reality (VR) in Retail and Consumer Engagement:
Enhancing in-store experiences with AR.
Virtual try-ons and the future of online shopping.
- The Impact of Internet of Things (IoT) on Smart Living and Consumer Wellbeing:
Smart home devices and their role in health monitoring.
IoT in optimizing daily routines and lifestyle choices.
- Blockchain Technology in Enhancing Consumer Trust and Security:
Transparent supply chains and ethical sourcing.
Secure transactions and data privacy in the digital age.
- Digital Health Platforms and Their Influence on Consumer Wellbeing:
Telemedicine and remote healthcare services.
Mental health apps and digital therapy solutions.
- Gamification in Consumer Engagement and Wellbeing:
The use of game elements to promote healthy behaviors.
Gamified customer loyalty programs and their effectiveness.
- The Rise of Digital Twins in Enhancing Consumer Products and Services:
Virtual replicas for personalized product development.
Real-time simulations for improving customer service.
- Social Media and Its Role in Shaping Consumer Health Trends:
Influencer marketing and its impact on health behaviors.
Social media platforms as tools for health education and awareness.
- Big Data Analytics in Understanding and Improving Consumer Experience:
Customer journey mapping and sentiment analysis.
Predictive models for anticipating consumer needs.
- Ethical Considerations in the Use of Digital Technologies for Consumer Wellbeing:
Data privacy and consent in health applications.
The balance between personalization and intrusive marketing.
- The Evolution of E-Commerce and Its Impact on Consumer Wellbeing:
The convenience and challenges of online shopping.
Sustainable practices in digital retail.
- The Role of Digital Communities in Supporting Consumer Wellbeing:
Online support groups and forums for mental health.
The impact of virtual communities on physical fitness and lifestyle choices.
- Human-Centered Design in Developing Phygital Experiences:
Designing digital interfaces that enhance user wellbeing.
The importance of empathy in technology development.
- Future Trends in Phygital Consumer Wellbeing and Experience:
Emerging technologies and their potential impacts.
Predictions for the next decade in digital health and consumer experience.
- The Integration of Wearable Technology in Enhancing Consumer Health:
How wearables monitor and improve physical and mental health.
The role of data analytics in personalizing health recommendations.
Conference Submission and Review Process: The extended abstract should be submitted to the The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience track of the 2025 GMC at Hong Kong. All submissions, reviews, and notifications of editorial decisions will be conducted electronically through the 2025 Global Marketing Conference at Hong Kong submission page: https://2025gmc.imweb.me/22. Extended abstract submissions should follow the 2025 GMC submission guidelines (https://2025gmc.imweb.me/35/?bmode=view&idx=19638135&back_url=&t=board&page=).
Among papers initially submitted to ‘The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience’ track of the 2025 Global Marketing Conference at Hong Kong, papers selected by the special section guest editors will be considered for submission to this special section of the Asia Pacific Journal of Marketing and Logistics on ‘The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience’. Full paper submission to the APJML should follow the submission guidelines of the Asia Pacific Journal of Marketing and Logistics (https://www.emeraldgrouppublishing.com/journal/apjml).
For More Information:
1. Guest Editors
- Prof. Kyung Hoon Kim, Changwon National University (Korea), gammaksms@gmail.com
- Prof. Cham Tat Huei, UCSI University (Malaysia), chamth@ucsiuniversity.edu.my
- Prof. Joonheui Bae, The Hong Kong Polytechnic University, joonheui.bae@polyu.edu.hk
2. 2025 Global Marketing Conference at Hong Kong: https://2025gmc.imweb.me/
GAMMA Central Office: gammacentraloffice@gmail.com
3. Asia Pacific Journal of Marketing and Logistics:
https://www.emeraldgrouppublishing.com/journal/apjml
Call for Papers:
Special Section of Asia Pacific Journal of Marketing and Logistics (APJML)
The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience
Extended Submission Deadline for Extended Abstract: January 31, 2025
Full Paper Submission Deadline: August 27, 2025
Asia Pacific Journal of Marketing and Logistics (SSCI, Impact Factor: 3.90) will publish a special section on “The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience” with the selected papers presented at the 2025 Global Marketing Conference at Hong Kong.
2025 Global Marketing Conference at Hong Kong: https://2025gmc.imweb.me/
Recommended topics include, but are not restricted to:
- The Role of Artificial Intelligence in Personalized Consumer Experiences:
AI-driven customer service and support.
Predictive analytics for personalized marketing.
- Augmented Reality (AR) and Virtual Reality (VR) in Retail and Consumer Engagement:
Enhancing in-store experiences with AR.
Virtual try-ons and the future of online shopping.
- The Impact of Internet of Things (IoT) on Smart Living and Consumer Wellbeing:
Smart home devices and their role in health monitoring.
IoT in optimizing daily routines and lifestyle choices.
- Blockchain Technology in Enhancing Consumer Trust and Security:
Transparent supply chains and ethical sourcing.
Secure transactions and data privacy in the digital age.
- Digital Health Platforms and Their Influence on Consumer Wellbeing:
Telemedicine and remote healthcare services.
Mental health apps and digital therapy solutions.
- Gamification in Consumer Engagement and Wellbeing:
The use of game elements to promote healthy behaviors.
Gamified customer loyalty programs and their effectiveness.
- The Rise of Digital Twins in Enhancing Consumer Products and Services:
Virtual replicas for personalized product development.
Real-time simulations for improving customer service.
- Social Media and Its Role in Shaping Consumer Health Trends:
Influencer marketing and its impact on health behaviors.
Social media platforms as tools for health education and awareness.
- Big Data Analytics in Understanding and Improving Consumer Experience:
Customer journey mapping and sentiment analysis.
Predictive models for anticipating consumer needs.
- Ethical Considerations in the Use of Digital Technologies for Consumer Wellbeing:
Data privacy and consent in health applications.
The balance between personalization and intrusive marketing.
- The Evolution of E-Commerce and Its Impact on Consumer Wellbeing:
The convenience and challenges of online shopping.
Sustainable practices in digital retail.
- The Role of Digital Communities in Supporting Consumer Wellbeing:
Online support groups and forums for mental health.
The impact of virtual communities on physical fitness and lifestyle choices.
- Human-Centered Design in Developing Phygital Experiences:
Designing digital interfaces that enhance user wellbeing.
The importance of empathy in technology development.
- Future Trends in Phygital Consumer Wellbeing and Experience:
Emerging technologies and their potential impacts.
Predictions for the next decade in digital health and consumer experience.
- The Integration of Wearable Technology in Enhancing Consumer Health:
How wearables monitor and improve physical and mental health.
The role of data analytics in personalizing health recommendations.
Conference Submission and Review Process: The extended abstract should be submitted to the The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience track of the 2025 GMC at Hong Kong. All submissions, reviews, and notifications of editorial decisions will be conducted electronically through the 2025 Global Marketing Conference at Hong Kong submission page: https://2025gmc.imweb.me/22. Extended abstract submissions should follow the 2025 GMC submission guidelines (https://2025gmc.imweb.me/35/?bmode=view&idx=19638135&back_url=&t=board&page=).
Among papers initially submitted to ‘The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience’ track of the 2025 Global Marketing Conference at Hong Kong, papers selected by the special section guest editors will be considered for submission to this special section of the Asia Pacific Journal of Marketing and Logistics on ‘The Evolution of Digital Technologies in Addressing Phygital Consumer Wellbeing and Experience’. Full paper submission to the APJML should follow the submission guidelines of the Asia Pacific Journal of Marketing and Logistics (https://www.emeraldgrouppublishing.com/journal/apjml).
For More Information:
1. Guest Editors
- Prof. Kyung Hoon Kim, Changwon National University (Korea), gammaksms@gmail.com
- Prof. Cham Tat Huei, UCSI University (Malaysia), chamth@ucsiuniversity.edu.my
- Prof. Joonheui Bae, The Hong Kong Polytechnic University, joonheui.bae@polyu.edu.hk
2. 2025 Global Marketing Conference at Hong Kong: https://2025gmc.imweb.me/
GAMMA Central Office: gammacentraloffice@gmail.com
3. Asia Pacific Journal of Marketing and Logistics:
https://www.emeraldgrouppublishing.com/journal/apjml