Call for Papers
2025 GMA-GAMMA Joint Symposium
Beyond digital transformation:
Engaging and empowering People, integrating Processes and Platforms
Global Marketing Conference at Hong Kong
and
Call for Book Chapters
SCOPUS indexed Springer Book
Edited by Anna K. Zarkada
With an Introduction by Luiz Moutinho
Empowering Digital Transformation
The Greek Marketing Academy (GMA) and the Global Alliance of Marketing & Management Associations (GAMMA) are hosting a Joint Symposium in the 2025 Global Marketing Conference (GMC) at Hong Kong. The Symposium seeks to elaborate on “Marketing & Management Transformation in the Age of Digital Challenges”, the theme of the 2025 GMC. The main conference theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing and management transformation happening globally in the challenging digital world including rapid advancement of new technologies, different cultures and cross-cultural business applications, as they affect both domestic and multinational marketing strategies.
Following the success of the GMA-GAMMA Joint Symposia of 2020 and 2023 and the publication of the 2023 proceedings in a book entitled, Marketing Solutions to the Challenges of a VUCA Environment in the Scopus indexed Springer Proceedings in Business and Economics Series, we are now calling for Papers for the 2025 GMA-GAMMA Joint Symposium “Beyond digital transformation: Engaging and empowering People, integrating Processes and Platforms” and Book Chapters for the book “Empowering Digital Transformation” to be published in 2025.
The 2025 GMA-GAMMA Joint Symposium aims to showcase cutting edge research that goes beyond simply documenting the process and effects of digital transformation and focuses on what marketing and management can do to engage and empower people whilst efficiently integrating processes and platforms.
Digital Transformation is mostly being presented as a synonym of progress and a one-way street to a much-desired status. Little work, however, has been carried out, so far, on the psychological, societal, cultural, economic, and policy aspects of the ongoing digital transformation which is unfolding at varying speeds across markets, industries, economies, governance systems, and societies. The symposium and book focus on how we can achieve a human-first digital transformation by empowering people and integrating processes and platforms in a way that leads to sustainable prosperity for all. Our goal is to equip researchers and decisionmakers with the necessary tools to navigate the increasingly blurring boundaries between humans and computers, businesses, institutions and society, operations, marketing and management, and the coexisting structures of the traditional, service, platform, attention, and experience economies.
We are seeking symposium papers that will stimulate a vibrant discussion and book chapters that will challenge orthodoxies. Thus, we invite empirical research, case studies, and conceptualisations which can support researchers, educators, business leaders, and policymakers in understanding the multifaceted effects of digital transformation and better managing its externalities. We particularly encourage work on underrepresented markets, industries, business ecosystems, economies, governance systems, and societies.
Ideally, we would like to both discuss your work in person at the Symposium and have it published in the book but if you cannot make it to Hong Kong, we would happily consider the book chapter only. Conference papers that will be submitted as chapters for the book will be published in the main conference proceedings, so they need to be submitted to the conference as abstracts only. All submissions will undergo separate rigorous double-blind review processes.
Important Dates and procedures
Symposium Papers
Book Chapters
In case you want to discuss your book chapter idea before submission please email Anna Zarkada.
The book will be available in several formats (eBook, printed copy, ePub for iPad, Kindle edition etc.) and the whole book, as well as individual chapters, will be instantly accessible according to your reader’s preference and working environment from multiple locations, including library, office, home or when travelling. Moreover, Springer ensures maximum visibility and the highest quality standards of presentation of your work. We are aiming for a quick release date to ensure that the book can be made available to conference participants, so timely submissions are of paramount importance.
Your recommendations for appropriate reviewers for your work will be greatly appreciated. Moreover, if you are interested in reviewing chapters for the book and papers for the symposium, please email Anna Zarkada.
Please direct all enquiries to the Symposium Chair / Editor: Anna K. Zarkada, Department of Communication and Marketing, Cyprus University of Technology, 30 Archbishop Kyprianou Str, 3036 Limassol, Cyprus, anna.zarkada@cut.ac.cy, Tel: +357 2500 2046, Fax: +357 2500 2750.
Call for Papers
2025 GMA-GAMMA Joint Symposium
Beyond digital transformation:
Engaging and empowering People, integrating Processes and Platforms
Global Marketing Conference at Hong Kong
and
Call for Book Chapters
SCOPUS indexed Springer Book
Edited by Anna K. Zarkada
With an Introduction by Luiz Moutinho
Empowering Digital Transformation
The Greek Marketing Academy (GMA) and the Global Alliance of Marketing & Management Associations (GAMMA) are hosting a Joint Symposium in the 2025 Global Marketing Conference (GMC) at Hong Kong. The Symposium seeks to elaborate on “Marketing & Management Transformation in the Age of Digital Challenges”, the theme of the 2025 GMC. The main conference theme emphasizes the need for educators and business leaders to recognize, appreciate, and understand the significance of marketing and management transformation happening globally in the challenging digital world including rapid advancement of new technologies, different cultures and cross-cultural business applications, as they affect both domestic and multinational marketing strategies.
Following the success of the GMA-GAMMA Joint Symposia of 2020 and 2023 and the publication of the 2023 proceedings in a book entitled, Marketing Solutions to the Challenges of a VUCA Environment in the Scopus indexed Springer Proceedings in Business and Economics Series, we are now calling for Papers for the 2025 GMA-GAMMA Joint Symposium “Beyond digital transformation: Engaging and empowering People, integrating Processes and Platforms” and Book Chapters for the book “Empowering Digital Transformation” to be published in 2025.
The 2025 GMA-GAMMA Joint Symposium aims to showcase cutting edge research that goes beyond simply documenting the process and effects of digital transformation and focuses on what marketing and management can do to engage and empower people whilst efficiently integrating processes and platforms.
Digital Transformation is mostly being presented as a synonym of progress and a one-way street to a much-desired status. Little work, however, has been carried out, so far, on the psychological, societal, cultural, economic, and policy aspects of the ongoing digital transformation which is unfolding at varying speeds across markets, industries, economies, governance systems, and societies. The symposium and book focus on how we can achieve a human-first digital transformation by empowering people and integrating processes and platforms in a way that leads to sustainable prosperity for all. Our goal is to equip researchers and decisionmakers with the necessary tools to navigate the increasingly blurring boundaries between humans and computers, businesses, institutions and society, operations, marketing and management, and the coexisting structures of the traditional, service, platform, attention, and experience economies.
We are seeking symposium papers that will stimulate a vibrant discussion and book chapters that will challenge orthodoxies. Thus, we invite empirical research, case studies, and conceptualisations which can support researchers, educators, business leaders, and policymakers in understanding the multifaceted effects of digital transformation and better managing its externalities. We particularly encourage work on underrepresented markets, industries, business ecosystems, economies, governance systems, and societies.
Ideally, we would like to both discuss your work in person at the Symposium and have it published in the book but if you cannot make it to Hong Kong, we would happily consider the book chapter only. Conference papers that will be submitted as chapters for the book will be published in the main conference proceedings, so they need to be submitted to the conference as abstracts only. All submissions will undergo separate rigorous double-blind review processes.
Important Dates and procedures
Symposium Papers
Book Chapters
In case you want to discuss your book chapter idea before submission please email Anna Zarkada.
The book will be available in several formats (eBook, printed copy, ePub for iPad, Kindle edition etc.) and the whole book, as well as individual chapters, will be instantly accessible according to your reader’s preference and working environment from multiple locations, including library, office, home or when travelling. Moreover, Springer ensures maximum visibility and the highest quality standards of presentation of your work. We are aiming for a quick release date to ensure that the book can be made available to conference participants, so timely submissions are of paramount importance.
Your recommendations for appropriate reviewers for your work will be greatly appreciated. Moreover, if you are interested in reviewing chapters for the book and papers for the symposium, please email Anna Zarkada.
Please direct all enquiries to the Symposium Chair / Editor: Anna K. Zarkada, Department of Communication and Marketing, Cyprus University of Technology, 30 Archbishop Kyprianou Str, 3036 Limassol, Cyprus, anna.zarkada@cut.ac.cy, Tel: +357 2500 2046, Fax: +357 2500 2750.