2025 GAMMA DOCTORAL COLLOQUIUM
Marketing & Management Transformation in the Age of Digital Challenges
The Hong Kong Polytechnic University, Hong Kong
July 24, 2025
Submission Deadline: March 15, 2025
Theme: Marketing & Management Transformation in the Age of Digital Challenges
Date: July 24, 2025
Venue: The Hong Kong Polytechnic University, Hong Kong
Submission Deadline: March 15, 2025
Co-Chairs: Prof. John Cadogan (University of Leicester)
Editor of International Marketing Review (jwc18@leicester.ac.uk)
Prof. Charles R. Taylor (Villanova University), (charles.r.taylor@villanova.edu)
Editor-in-Chief, International Journal of Advertising
Tracks:
Marketing Research:
- Intermediate/Advanced Track
- Beginner's Track
Consumer Behavior:
- Intermediate/Advanced
- Beginner's Track
Strategic Marketing & Management:
- Intermediate/Advanced Track
- Beginner's Track
The Global Alliance of Marketing & Management Associations (GAMMA) will organize '2025 GAMMA Doctoral Colloquium' for doctoral students in marketing and management.
The colloquium will be held at the Conference Hotel of the 2025 GMC at Hong Kong, Hong Kong on July 24, 2025, in the 2025 Global Marketing Conference at Hong Kong.
The colloquium provides outstanding doctoral students who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing and management in global disciplines. All topics and methodological approaches within the broad field of marketing and management will be considered. It will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants' work as well as on the stage of the dissertation process. Students will discuss their research with their fellow students and with track advisers, who are renowned experts in the field.
Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium. The doctoral colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire colloquium. All participants will receive a certificate of attendance.
Candidates should submit an abstract of the (planned) doctoral dissertation, outlining the research problem against the existing literatures, discussing the methodology and showing preliminary empirical results (if applicable).
Abstracts must be no shorter than 5 pages, and may go up to 7 pages maximum for the most advanced projects. Cover/title page, references, tables, figures if any are included in the maximum number of pages mentioned here. Please note that the name of the candidate and of the thesis advisor(s) (if already known) and contact details should appear on the cover page of the abstract.
In order to allocate papers to the most appropriate track in terms of topic and advancement stage, candidates are requested to send additional information by filling out ‘2025 GAMMA Doctoral Colloquium Information’ (https://2025gmc.imweb.me/35/?bmode=view&idx=152864196&back_url=&t=board&page=).
Papers will be grouped in three tracks by the 2025 GAMMA Doctoral Colloquium Committee. Students are not requested to select a track upon submission.
- MARKETING RESEARCH. This track focuses on a new approach into research methodologies and their applications to better understand marketing phenomena. Papers will typically be more quantitative in nature, and will rely on the analysis of secondary data, field experiments, or simulations.
- STRATEGIC MARKETING & MANAGEMENT. This track focuses on firms’ decision-making for developing marketing mixes and how to help managers optimize their marketing strategy in a global venue. Papers will typically be managerial and practical in nature and will include, but are not restricted to, surveys, field studies, analysis of secondary data, meta-analysis, case studies, etc.
- CONSUMER BEHAVIOR. This track focuses on consumers’ decision-making for brands or products and the understanding of the socio-psychological processes underlying such decisions. Papers will empirically involve quantitative research, lab experiments and/or qualitative studies.
Each track will be divided into a Beginner’s and an Intermediate/Advanced Track. Students selected for the Beginner’s Tracks will have an hour to present their work and research ideas, whereas students selected for the Intermediate/Advanced Track will have an hour and a half.
The submissions will be evaluated by the chair and co-chairs of the Doctoral Colloquium.
The admitted proposals in each track will be made available to all participants in the corresponding track to allow everyone to prepare for the discussions.
Submission to: gammacentraloffice@gmail.com
The Colloquium Registration Fee: US$ 300 with the Early Bird Discount by April 17, 2025) and US$ 350 without the early bird discount including (1) participation in the doctoral colloquium, (2) coffee breaks & lunches, (3) colloquium materials
Please keep in mind that the Colloquium and the Main Conference are separate events, with different submission deadlines, registration fees and procedures. However, students accepted to participate in the colloquium and wishing to attend the 2025 Global Marketing Conference at Hong Kong have to pay for the conference registration fee in the following ways: (1) USD 400 with the early bird discount by April 17, (2) USD 450 without the early bird discount.
For more information on the 2025 Global Marketing Conference at Hong Kong, please visit: https://2025gmc.imweb.me/
Attached:
1. 2025 GAMMA Doctoral Colloquium Announcement
2. Sample Research Proposal
3. 2025 GAMMA Doctoral Colloquium Information
For More Information:
2025 GAMMA DOCTORAL COLLOQUIUM
Marketing & Management Transformation in the Age of Digital Challenges
The Hong Kong Polytechnic University, Hong Kong
July 24, 2025
Submission Deadline: March 15, 2025
Theme: Marketing & Management Transformation in the Age of Digital Challenges
Date: July 24, 2025
Venue: The Hong Kong Polytechnic University, Hong Kong
Submission Deadline: March 15, 2025
Co-Chairs: Prof. John Cadogan (University of Leicester)
Editor of International Marketing Review (jwc18@leicester.ac.uk)
Prof. Charles R. Taylor (Villanova University), (charles.r.taylor@villanova.edu)
Editor-in-Chief, International Journal of Advertising
Tracks:
Marketing Research:
- Intermediate/Advanced Track
- Beginner's Track
Consumer Behavior:
- Intermediate/Advanced
- Beginner's Track
Strategic Marketing & Management:
- Intermediate/Advanced Track
- Beginner's Track
The Global Alliance of Marketing & Management Associations (GAMMA) will organize '2025 GAMMA Doctoral Colloquium' for doctoral students in marketing and management.
The colloquium will be held at the Conference Hotel of the 2025 GMC at Hong Kong, Hong Kong on July 24, 2025, in the 2025 Global Marketing Conference at Hong Kong.
The colloquium provides outstanding doctoral students who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing and management in global disciplines. All topics and methodological approaches within the broad field of marketing and management will be considered. It will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants' work as well as on the stage of the dissertation process. Students will discuss their research with their fellow students and with track advisers, who are renowned experts in the field.
Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium. The doctoral colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire colloquium. All participants will receive a certificate of attendance.
Candidates should submit an abstract of the (planned) doctoral dissertation, outlining the research problem against the existing literatures, discussing the methodology and showing preliminary empirical results (if applicable).
Abstracts must be no shorter than 5 pages, and may go up to 7 pages maximum for the most advanced projects. Cover/title page, references, tables, figures if any are included in the maximum number of pages mentioned here. Please note that the name of the candidate and of the thesis advisor(s) (if already known) and contact details should appear on the cover page of the abstract.
In order to allocate papers to the most appropriate track in terms of topic and advancement stage, candidates are requested to send additional information by filling out ‘2025 GAMMA Doctoral Colloquium Information’ (https://2025gmc.imweb.me/35/?bmode=view&idx=152864196&back_url=&t=board&page=).
Papers will be grouped in three tracks by the 2025 GAMMA Doctoral Colloquium Committee. Students are not requested to select a track upon submission.
- MARKETING RESEARCH. This track focuses on a new approach into research methodologies and their applications to better understand marketing phenomena. Papers will typically be more quantitative in nature, and will rely on the analysis of secondary data, field experiments, or simulations.
- STRATEGIC MARKETING & MANAGEMENT. This track focuses on firms’ decision-making for developing marketing mixes and how to help managers optimize their marketing strategy in a global venue. Papers will typically be managerial and practical in nature and will include, but are not restricted to, surveys, field studies, analysis of secondary data, meta-analysis, case studies, etc.
- CONSUMER BEHAVIOR. This track focuses on consumers’ decision-making for brands or products and the understanding of the socio-psychological processes underlying such decisions. Papers will empirically involve quantitative research, lab experiments and/or qualitative studies.
Each track will be divided into a Beginner’s and an Intermediate/Advanced Track. Students selected for the Beginner’s Tracks will have an hour to present their work and research ideas, whereas students selected for the Intermediate/Advanced Track will have an hour and a half.
The submissions will be evaluated by the chair and co-chairs of the Doctoral Colloquium.
The admitted proposals in each track will be made available to all participants in the corresponding track to allow everyone to prepare for the discussions.
Submission to: gammacentraloffice@gmail.com
The Colloquium Registration Fee: US$ 300 with the Early Bird Discount by April 17, 2025) and US$ 350 without the early bird discount including (1) participation in the doctoral colloquium, (2) coffee breaks & lunches, (3) colloquium materials
Please keep in mind that the Colloquium and the Main Conference are separate events, with different submission deadlines, registration fees and procedures. However, students accepted to participate in the colloquium and wishing to attend the 2025 Global Marketing Conference at Hong Kong have to pay for the conference registration fee in the following ways: (1) USD 400 with the early bird discount by April 17, (2) USD 450 without the early bird discount.
For more information on the 2025 Global Marketing Conference at Hong Kong, please visit: https://2025gmc.imweb.me/
Attached:
1. 2025 GAMMA Doctoral Colloquium Announcement
2. Sample Research Proposal
3. 2025 GAMMA Doctoral Colloquium Information
For More Information: