Dear Colleagues,

On behalf of the Australian and New Zealand Marketing Academy (ANZMAC), I am delighted to be a co-chair for the 2025 Global Marketing Conference (GMC) at Hong Kong.

Reflecting GAMMA’s mission of global cooperation, 2025 GMC brings together a truly international group of co-hosts, sponsoring journals, scholars, and practitioners. Under the leadership of the GAMMA organization, we will have the opportunity to once again converge as a worldwide marketing community to share our latest research with likeminded colleagues.

Conferences are primarily intended to foster the exchange of scientific ideas and provide the space to discuss the challenges and opportunities faced by our discipline. Often cited as a ‘super connector’ for global business, the 2025 GMC at Hong Kong will give marketing academics across the globe to an opportunity to connect. By bringing together global knowledge and expertise to present their research and engage in discourse, 2025 GMC will stimulate the intellectual and innovative pursuits of all delegates. You will have the chance to reconnect with old friends as well as establish new friendships and transnational collaborations.

Those of us who have had the pleasure of visiting Hong Kong know what a dynamic and diverse city it is, right at the forefront of the challenges and innovations that will shape the marketing profession, organisations and society, and the perfect place to explore “Marketing & Management Transformation in the Age of Digital Challenges”.

I look forward to your participation and meeting you at 2025 GMC!

Linda Robinson, Ph.D.

Conference Co-chair of 2025 Global Marketing Conference at Hong Kong

President, Australian and New Zealand Marketing Academy (ANZMAC)

Head of Department, Marketing, RMIT University