Dear colleagues,

On behalf of the Korean Scholars of Marketing Science (KSMS), I am delighted to welcome you to the 2025 Global Marketing Conference (GMC) at Hong Kong!

2025 GMC marks an exceptional occasion as it brings together leading global marketing associations, including the American Marketing Association (AMA), the European Marketing Academy (EMAC), the Australia and New Zealand Marketing Academy (ANZMAC), the Japan Society of Marketing and Distribution (JSMD), KSMS and School of Fashion & Textiles and Faculty of Business, The Hong Kong Polytechnic University as co-hosts.

The conference promises to be a remarkable platform for marketing scholars and researchers from around the globe to exchange insights, present cutting-edge research, and engage in stimulating discussions across a variety of sessions and symposiums.

Beyond the academic program, you'll also have the chance to experience the vibrant culture and dynamic atmosphere of Hong Kong — making GMC 2025 an enriching experience both professionally and personally.

I look forward to welcoming you in person and sharing this memorable event with you at the 2025 Global Marketing Conference at Hong Kong.

Sincerely,

Juran Kim, Ph.D.

Conference Co-Chair of 2025 Global Marketing Conference at Hong Kong

President of Korean Scholars of Marketing Science (KSMS)

Professor of Marketing

Dept. of Business Administration

Jeonju University