Dear Conference Attendees:

Welcome to the 2025 Global Management Conference in Hong Kong.

It is our pleasure to bring together marketing scholars from all around the world, and share our work and research ideas.

EMAC, the European Marketing Academy, is excited to take part in this conference, as part of our aim to expand our collaborations across continents, industries, and disciplines and to move forward the field of Marketing

We wish you all a wonderful conference.

Best,

Renana Peres, Ph.D.

Conference Co-Chair of 2025 Global Marketing Conference in Hong Kong

EMAC Vice President of Global Relationships

The KMART Professor of Marketing,

Head of Marketing Department,

The Hebrew University Business School,

Jerusalem, Israel