Dear Colleagues,

It is with great pleasure that I extend a warm welcome to each of you on behalf of the organizing committee as we convene for the 2025 Global Marketing Conference. This esteemed event is set against the backdrop of the dynamic and captivating city of Hong Kong and is proudly hosted by the School of Fashion and Textiles at Hong Kong Polytechnic University.

The Global Marketing Conference, which takes place biennially, stands as a distinguished forum for international collaboration, drawing scholars and professionals from more than 60 countries. We are honored by the participation of esteemed international marketing organizations, which serve to enrich and broaden the scholarly engagement of our participants. Among these are the American Marketing Association (AMA), the European Marketing Academy (EMAC), the Australia New Zealand Marketing Academy (ANZMAC), and a host of other respected marketing institutions from around the world.

This year's conference theme, "Marketing and Management Transformation in the Age of Digital Challenges," resonates profoundly with the spirit of Hong Kong—a city that stands at the forefront of global trade, finance, and the arts. Renowned for its embrace of cutting-edge technology and innovation, Hong Kong's energetic pace, lifestyle diversity, and cultural richness make it an incubator for marketing ingenuity and thought leadership. The conference presents an unparalleled opportunity for attendees to engage in deep discussions and reflections on the evolving roles and impacts that marketing and management professionals have in an era marked by rapid digital and AI-driven transformations. These changes are reshaping not only organizational landscapes but also societal norms and humanistic values.

We look forward to your contributions to the discourse and to the exchange of insights that will undoubtedly enrich our collective understanding and practices in the field of marketing. Once again, welcome to Hong Kong, and to what promises to be an enlightening and inspiring Global Marketing Conference.

Warm regards,

Conference Co-Chair of the 2025 Global Marketing Conference at Hong Kong

Dean

Limin Endowed Professor in Integrated Strategics and Leadership in Fashion

School of Fashion and Textiles

The Hong Kong Polytechnic University